Primarily, you do not want to scare readers away. If you have immediate click-bait ads all over the place, readers will be deterred or led to other websites. Both results are not helpful to your website. Medical websites can be particularly intimidating to users. Save the click-baiting and ad-clicks for later in the site. This is point number one and nine are to follow.
This is practical media usage. When you provide videos to website visitors, you give them live and active information. Be sure to engage the visitor. Talk to them, not at them. If you were speaking to a patient, this is the same way you should record your website videos. The results can be astonishing.
Your medical website design must be informed and not berated. Hitting readers over the head with banter will not work. You need relative content which speaks to site readers. For example, if someone is suffering from chronic pain, provide them with some solutions and then lead them to follow up with your medical practice.
Above all, the content on your website must appear intelligent. It has to look like a doctor’s advice. If it does not, it is likely the reader will move on to another site, leaving you with one less patient.
Give Them a Tour of the Site
It is an interesting quest to tour a website, assuming it has sufficient content to lead a visitor into all of the realms you wish them to visit. Be alert to patient needs on a regular basis and adapt your site to fit their needs. Your web designer can assist you with this. It makes the reader or potential patient more comfortable.
Provide Feedback and Advice
When you are interactive with your patients and prospective patients, they will respond to you. This creates a powerful image that you are the physician for them because you write back. Some time may be involved in doing so, yet it is well worth the effort.
When you have the opportunity to actively engage an existing patient with practical advice, this will build your reliability on a website. Surely, this takes strong effort and reading through patient reports, but the results pay off. Expect more engagement if you initiate it. Patients need a physician who responds to their needs as fast as they need it. Without this engagement, you simply appear as a puppet and all you gain is a lack of faith in your practice.
Have Online Assistance Available
You need to be careful with the online assistance idea. Have it available to patients or potential patients, but make it easy for them to click out of it if they do not need it.
Have your website designer look into similar, competitive websites. Ask for content which will effectively compete and beat the competition.
There is nothing more disappointing to a reader than feeling like they are talking to a computer robot on the other end. They will go to the next site in a heartbeat. Hire someone to be responsive at all times and your website will gain you more patients over time.