Author: Halyna Kamyshanska

Subscription-based businesses are booming. But while traditional marketing strategies might suffice for one-time purchases, attracting and converting customers to a recurring subscription model presents unique challenges. Subscription businesses need a smarter, more targeted approach – one that leverages data, automation, and personalization to break through the noise and build a thriving customer base. Breaking Down the Barriers Let’s face it, subscription businesses have a tougher row to hoe than their one-time purchase counterparts. Here’s why: The Higher Stakes: Convincing someone to commit to a recurring payment requires a different level of trust and confidence. This translates to higher acquisition costs,…