Author: jontylims

Every morning, thousands of field sales reps across the country start their engines, grab their coffee, and head out to conquer their territories. Yet by evening, many return home frustrated, having covered only half their intended visits while spending hours stuck in traffic jams and navigating poorly planned routes. This daily struggle isn’t just about individual productivity, it’s costing companies millions in lost opportunities and wasted resources. The harsh reality? Most sales organizations are unknowingly sabotaging their own success through inefficient route planning. Companies spend a lot of money on training programs, incentive structures and sales tools, but they fail…

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