The uncertainty of the market right now opened a lot of opportunities for businesses to migrate from the physical world to the digital world. However, that can be a tricky experience. You might have no knowledge about development or design. How could you possibly keep your online business up and running? With the help of Shopify, an eCommerce software, you will have everything you need to create your online store from scratch.
Here are the best features of Shopify that you can take advantage of:
24/7 Support
Shopify offers 24/7 support for all their users – which means that whenever you’re encountering a bug with your application, there will always be someone who will happily assist you. This includes e-mail, phone, and live chat support. There are also sections on FAQs, user guides, and tutorials inside the Shopify Help Center.
Not only that, but the Shopify team also has appointed “Experts” you can contact. They are designers, developers, and marketers who are there to help you achieve your goals for your online store.
Abandoned Checkout Recovery
Have you ever experienced browsing through an online store, adding things to your shopping cart, but never checking out and purchasing those items? Through the next few days, you’re surprised to find an email from that online store reminding you of the items that you didn’t buy. That method is called “Abandoned Checkout Recovery,” and it’s one of the features that is offered by Shopify!
The Abandoned Checkout Recovery feature of Shopify automatically sends out an email to prospective customers with a link of their abandoned shopping carts. These emails have a purpose of urging their customers to complete their purchases.
Automatic Carrier Shipping Rates
Upon checkout, your customers will see an overview of their bill. There, shipping rates from the major shipping companies (like UPS and FedEx) will be reflected. These rates will have already been automatically calculated based on the customer’s chosen delivery address.
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Customer Profiles
Your customers will have the option to sign up for your online store. With Shopify’s Customer Profiles feature, you’ll be able to keep track of your customer’s shopping preferences, find their contact information, and order history. This is a particularly important feature if in case there are problems with their orders. Besides that, you can also determine who your loyal customers are — and maybe send them some goodies for their patronage!
Management on-the-go
Since your customers are most likely going to browse your online shop through their mobile devices, Shopify developed a feature where you can manage your business right from your phone! You can capture payments, fulfill orders, and contact customers as well. All your data will be automatically synced between the Shopify app and your online store so you don’t have to worry about pulling away from your desktop in a hurry.
Refunds
Suppose your customer requests for a cancellation of an order and a refund. You can process a part or all of an order to their chosen method of payment. Afterwards, your inventory will be automatically updated. Convenient, right?
Sell on Facebook
Behold, Facebook integration! If you have a Facebook page for your online store, you can link those together to provide another platform for your clients to enjoy! Since almost everyone is on Facebook, it’s a lot more convenient for them and easier for you to market your products or services. We highly recommend that you set that up right away to get those sales converted.
Secured Data
Feel free to transact and fulfill orders with ease, because Shopify prides itself on being Level-1 PCI Compliant, which means that your customer’s credit card information will be safe. Shopify also holds a SSL certificate to keep your data and customer’s information confidential.
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Shopify Analytics
It’s especially important that you keep track of your online store’s metrics to see how your business is doing. Thus, Shopify has devised ways for you to follow your progress:
- Dashboard – A collective dashboard of information that shows your converted sales, pending orders
- Google Analytics – With the Google Analytics integration, you’re able to see information like sales, how frequently people visit your website, and referrals from existing clients
- Product Reports – Take a look at which products are (and aren’t) selling with the Products Reports feature of Shopify
- Traffic or Referral Reports – If you’re wondering where your visitors come from and how they found your online store, you can refer to the Traffic or Referral Reports feature of Shopify
Shopify “Experts”
Other than having 24/7 customer support, Shopify also has “Experts” who can help you make better decisions for your online business. These are professionals whose niches focus on design, development, or marketing. If you have any questions, contact a Shopify Expert now!
Social Media Integration
Other than Facebook, Shopify decided to open its doors to other social media platforms such as Pinterest, Instagram, Twitter, and Tumblr. Now, it’s possible for you to link these accounts and websites to your online store and give you a wider market.
Conclusion
It’s high time that you, as a business owner, take advantage of all the Shopify Features in order to attain maximum success for your online store!
Here are the important features to remember:
- 24/7 Support – Ask for support any time of the day if you’re encountering problems
- Abandoned Checkout Recovery – Sends out an email to registered customers who have left items in their carts without checking out
- Automatic Carrier Shipping Rates – Applies shipping rates automatically based on the customer’s chosen delivery address
- Customer Profiles – Keeps track of your customer’s order history, contact and personal information
- Management on-the-go – Manage your store on any mobile device
- Refunds – Lets you process refunds (partial or full) for your customers
- Sell on Facebook – Facebook integration allows you to link your store’s Facebook page and your online store
- Secure – Being Level-1 PCI Compliant and having an SSL Certificate ensures that your data is safe
- Shopify Analytics – Provides information and reports on the status of your online store
- Shopify “Experts” – Connect with experts on different fields to make the most out of your online store
- Social Media Integration – Instagram, Twitter, Pinterest, and Tumblr integrations give you more visibility and a wider audience to tap.
