It is a tumultuous time in eCommerce today. Google releases tiny, secret updates regularly and, on occasion, releases significant changes to search algorithms. The effect of these algorithms on your eBusiness can mean the life, or death, of your business and that’s not an exaggeration. How do you fight Google at their own game? You find the Best Ecommerce seo company, which is precisely who 1Digital Agency is.
Content: On Your Own or With a Little Help
Remember 20 years ago when the internet was still in its infancy? Everything has changed since then, but one thing remained consistent: content is king. There are small, intricate changes made to website coding, meta descriptions, and the like that play a large part in your search engine ranking placement (SERP), but there’s more to success than that. Page one on Google is where every business wants to be, but there are 10 or fewer spots, so how do you make it to the top? You guessed it! Content is king.
Google used to scan content looking for keywords and rank websites based almost solely on keyword density. The internet has evolved, and so has Google. Today Google “reads” your content and assigns a SERP number based on factors previously thought impossible for mechanical bots. Your content must be accurate, useful, and tailored to the reader, not the search engines. At 1Digital Agency, we haven’t lost sight of what’s most important in content production and marketing. We employ the best writers and utilize unique, tried, and trusted methods to ensure your content is ranked on page one.
It is those unique methods that have helped 1Digital Agency become one of the best eCommerce SEO companies around. We know content, we know your reader, and we know Google. You’ll be hard-pressed to find that combination anywhere else. You can take it upon yourself to make changes to your website content one piece at a time, but do you know what to change, how much to change, or what to expect when you make changes?
Expectations Versus Reality in Content Marketing
The biggest letdown to an eCommerce company is hiring the best eCommerce SEO company only to see no results in the first week or two. No good SEO company will promise results in that time. Boosting your rank in SERPs takes time, and that means you have to be patient. Organic, human-paced changes to content and content marketing tells Google you’re making your website better for the consumer, so we take our time. You can’t rush Google’s decision-making process, or it will backfire, and you could see your business drop off the first page overnight. That’s not what you want, and that’s definitely not what we want so we are upfront and honest with our clients from the start. Growth takes time and effort and, with patience and dedication, search engines like Google will notice, and as you climb, the SERP traffic increases. More traffic is what you want to increase sales.
Are you familiar with these terms: user intent, YMYL, E.A.T.? Do you know what to do with these terms? We do, and that’s why we consider ourselves the best eCommerce SEO company. We have innovative designers, virtuosic developers, and fanatics that live and breathe digital marketing. When you’re ready to take your eCommerce website to the next level or if you want to discuss what 1Digital Agency will do for your business, give us a call at 888-982-8269 or visit our website at 1DigitalAgency.com to read how much our clients love us. We bet you’ll love us and the results we bring!