The value and viability of a web content lies with the fact that it should prove to be useful with the passage of time. It is quite disheartening that you put a lot of efforts to create a nice content and within a few months of time, it becomes of no use and worth. If you have already faced this, you know how it feels. In order to make sure that you do not encounter the same thing again, you should ponder over making your content viable and valuable with the passing of months and years. In this article, we will talk about how to make a content helpful long after it has been posted. So, let’s check out how to proceed with that. Take a look at the following.
Don’t forget to update your content regularly and religiously – Just like a plant requires splashes of water every day to grow properly, your content also needs regular touch-up to stay spanking new and to offer value to the readers. Given the fact that the search engine giant Google favors pages that are updated regularly, it makes absolute sense that you revise and renew your content.
You may write articles and blogs about topics that are continually changing. You should change your contents then to provide your readers the latest information and knowledge. Make the required modifications, add more valuable points and see how well it ranks in the search engine page results.
Every advanced SEO institute imparts this essential knowledge to the budding SEO professionals.
Clarify that the content has been updated – It is great that you have updated the content. But, are your readers able to know about it? How do you tell them about it? The most effective way to do that is to put a small sentence right at the top of the content stating that the write-up has been modified pertaining to the emergence/release of a new trend/product.
Make sure to show the publish date – Gaining the trust of the readers is important if you want your content to be worthy for a longer time-period. Showing the publish date of the content is vital for this purpose. With the display of the publish date, readers are able to determine whether the content is useful for them now. If the content proves to be helpful for them at present, they will definitely stay on the page for a longer time span and return to the page for more valuable write-ups in future.
Mention that the content focuses on an old subject matter – You may write articles on such topics that are no longer useful and cannot be changed to offer value to the readers. In that case, you can simply cite that the content is written on an old theme and then, give a link to a new write-up which talks about the most up-to-date information and factors.
Therefore, these are some important tips and guidelines that can help you make your content informative, engaging and unique to the users for a longer period of time. Apply these tips and stay confident and patient for positive results.