In the world of digital marketing, you simply have to optimize your website for keywords.
Keywords are incredibly important to have on your website; not only do they help optimize the website for on-page SEO, but they gradually help increase search engine rankings and ultimately lead to conversions.
But how do you go about having a perfectly keyword-optimized website?
There are a few SEO best practices to follow to ensure you have the right keywords on your website, so here’s a quick guide that explains everything you need to know.
Understand where the search queries are coming from
A keyword is a word or phrase that describes exactly what your website and content is about.
Keywords work by connecting what an internet user is searching for and linking them to your webpage.
But not all user search queries are created equal.
It’s important to understand exactly where your search queries come from in order to develop the right keywords for your needs.
The three types of search queries are:
Navigational: these are used when a person wants to go to a specific webpage, and they enter a specific term such as your business name (i.e. “Amazon”).
Transactional: these are made when a consumer is ready to buy something right away.
The keywords needed for this are related directly to buyer intent, and need to be specific to the services you offer.
For example, adjectives, brand names, and specific product descriptions can help you target more efficiently (i.e. “plumbing services”, “used Toyota Corolla”, etc.)
Informational: these are used when a consumer is researching different topics.
For these queries, it is best to use long-tail keywords that describe more detail about your business.
These keywords often have question words in them, such as “how” or “what” (i.e. “how do I fix a sink drain?”)
Conduct proper keyword research
Again, not all keywords are created equal, and keyword research is the determining factor in picking the right keywords to place on your page.
There are plenty of tools available that can help you determine the keywords you should be focusing on, while making your website much more competitive when it comes to other businesses in your industry.
For example, Google AdWords is a great resource that can put you on the right path; in addition, you can see how much competition you’re likely to have with any given keyword.
A professional marketing agency like Link Graph can also sort out all your keyword needs for you.
Focus on your keyword density
A few years ago, Google algorithms would rank websites simply by how many times they had a specific keyword on their pages.
This isn’t the way it works anymore, since not all keywords are weighted the same.
When Google crawls your website, they will look at where it is located, with some locations being better than others.
For example, if you have a keyword in your titles, your meta descriptions, and URL, you’re on your way to ranking high up in the search results.
Whereas if you only keep your keywords to your marketing copy and your blogs, they may not be recognized and indexed as fast as they could be by Google’s web-crawling algorithms.
So with this in mind, you should go to lengths to really place keywords where they’ll be seen and noticed the fastest.
Keyword optimization can be an especially powerful tool for increasing conversions and boosting your brand authority.
Working with some marketing experts is all you need to bring your website from dull to shining in no time at all.
