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How to Select the Best Name for Your Business

by Soft2share.com

Deciding on a suitable name for a company in India takes both time and deliberation. When one thinks about starting a company, the first thing one needs to decide is its name. The buck stops here as the onus is on business owners to decide on the name of their company. After the selection of a suitable name, a corporate law firm in India can help with its registration.

While some opt for choosing a name that reflects a company’s value, others attach importance to choosing one that helps in getting the attention. Though it is not one of the simplest things in the world, companies do not have a choice. It is the first step towards working out the blueprint for setting up a company.

If you have been facing a dilemma of choosing the right name for your company, this post will guide you through.

A checklist of rules to choose the appropriate name for your brand

1. Keep it as simple as possible

Simplicity is the order and the need of the hour. It also holds true when it comes to choosing the name of a company. Simplicity in terms of the choice of the name of a company refers to the one that is simple and easy for everyone to pronounce.

The name, thus chosen for your company, should make sense to you as well as your target audience. One of the advantages of choosing a strong name is that you neither need to justify it nor apologize for it later on. It stays intact and represents your company for a lifetime.

2. Avoid being a copycat

Some companies take a cue from the other larger companies. In an attempt to emulate the larger firms, they end up choosing names that neither exhibit any uniqueness nor their working culture. If you are planning to set up a new company, it is imperative that you try your best to avoid this practice.

Originality always has its own value. When you come up with a unique name that reflects the unique identity of your brand, it commands respect by building a positive impression in the mind of your target audience.

3. Pick a name that sounds good without being too cheesy

Everyone feels attracted to brands with catchy names. One can relate to such names with ease. However, some individuals tend to get carried away and choose a name with the element of pun. It can be risky, especially when you are planning to start up a company with a huge investment.

While the name of the company isn’t everything for a company, still you may want to go with a choice that creates a positive impression. By choosing a unique name that doesn’t sound cheap, you can accomplish this task with finesse.

4. Play with the phrases

Unfortunately, simple and straightforward words aren’t available for company names. The emergence of several companies in the last few years, coupled with the fact that many more are coming up, one thing you can be sure about is that the majority of the common names have already been taken.

So, what can you do to come p with the appropriate name for your brand? One way to address the problem is to think of as many phrases as you can in connection with your brand.

For instance, if you are looking for the right name for the website of your real estate company, you can go with FindMyHome or GetAHome. You can think of many such unique phrases.

5. Avoid misspellings

Some brands share names that pronounce the same, albeit with different spellings. To put it in perspective, they are misspellings. Despite having a different spelling, they have the same or identical pronunciation. Though it sounds like a great idea, it can be a counterproductive move and here’s how.

Misspellings make it hard for your target audience to locate your website. As a result, it increases the possibility of your potential customers visiting another website. In most cases, they find it difficult to locate the actual website.

As a business owner, the last thing you would want is to make things difficult for your potential customers to locate your company website. Remember that it is ten times a better idea to think about a phrase relating to your business and name your bran after it rather than doing so by choosing a misspelling.

6. Try to get a commercial domain

In the business world, .com is a common domain name. However, your luck may not favor you to get it all the time. In such cases, you can consider going in with another domain name. Though getting a .com domain name sounds like a great idea, you can also go in with other names. It doesn’t make a huge difference.

Get in touch with an attorney to find out if you are permitted to use a brand name

After deciding on a name, and if it is available, the next thing you need to do is have it registered. When a specific brand registers itself with a name, other brands are legally not permitted to use it. Therefore, do not forget to get in touch with an attorney to have it registered after choosing the best name for your business. This will prevent the possibility of any other band taking away the name.

About Author:

Hi, I am Ammy Johnes, a legal expert and blogger at Ahlawat & Associates _ One of the best firm for Setting up business in India.

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