Lead generation keeps evolving as we continue on this social media explosion and continual new ways of communicating to customers. There is nothing better than face to face communication but the power of online presence and social communities is exponential.
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As people continue to move away from traditional ways of communicating to more technology-based messengers and chat. We will have to evolve and change strategies to keep up with trends in landing new prospective clients.
Using Social Media for Lead Generation
Many people will argue that social media is not a good practice for lead generation but this is farther from the truth. Yes, it is a great way to build your reputation and brand but with sites like Facebook, Linkedin, Instagram, and even Twitter you can definitely use them to turn a marketing vehicle into real list building and cash making machines.
Facebook for Lead Generation
Facebook is making people wealthy around the planet and is an entrepreneur’s dream when looking at the ability to target people according to many factors. It is reported that there were roughly 1.28 billion daily active users on Facebook for the month of March in 2017. It allows for many ways to create indirect and direct lead generation strategies.
Lead Generation by Posting
Posting directly to your audience or even doing an ad strategy based on lists you have researched using FB tools, is one of the best ways you can generate leads. When you do a post, it is best to have everything researched beforehand and you know that this post or ad is going to have some traction.
When you put the ad or post out there, have it go directly to your landing page. This creates no delay or time for the user to get distracted. Then everything is left up to your landing page and the call to action for the best ROI. Another approach is to add links in your content or image captions that will send the user to the landing page as well.
Events and Videos
Facebook has many different tools and has quite an amazing reach to businesses and targeted populations. While organic reach on posts has gone down due to so much content in FB, organic traffic to videos has gone up. Facebook’s algorithm seems to favor videos more and this is a great way to get your information out to your niche audience.
Another great option that FB allows for is to schedule events and send it out to all of your followers on an event page. This is a great way to schedule a webinar in order to get additional listings to send to your landing page.
Linkedin to Gain More Leads
Linkedin is a marvel in the business world with so many opportunities to network and find ways to communicate to potential clients. According to statistics, 80% of leads generated to B2B marketers from social media platforms comes from linkedin. With this data alone and so many businesses in one place, there is no reason to not try to crack the code for the best ROI on your time towards lead generation.
Linkedin has a content publishing platform that can be a great asset to create and develop your audience. Whenever a post is submitted a notification goes out to all of your networks. When done on a consistent basis, this has the opportunity to constantly notify and ping new content or ideas to keep your network involved and easily accessible for better relationships.
Using Linkedin Groups
Groups can be one of the best ways to network and gain new audiences to establish relationships and gain new leads. While Facebook has many groups to choose from, LinkedIn has over 2 million groups and they are all business oriented in some fashion.
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When searching through the LinkedIn groups, it allows you to narrow down your parameters by relationship level, category, and language. Of course, you want to target groups that are associated with your goals but it is important to keep in mind that some groups are rather large which can be difficult to stand out from the crowd.
It is better to pick a somewhat medium size group which is not too small and not too many people in order to get your voice heard. Also, another pro tip is LinkedIn gives an attribute in the search to present how active the group is and of course the more active the better. No one wants to be in a boring group.
Managing Your Team Online
There is nothing better than saving money and streamlining any management process in your business. While more and more companies are moving towards remote working and farther away from brick and mortar shops; it now takes more non-traditional and creative approaches to manage your team online.
There are many online time management systems available but using a newer tech like Clockspot not only allows the employees to clock in online when beginning their day but also on the management side allows for automating payroll, monitoring employees devices by GPS, and also produce detailed project reports.
Since we’re already talking about time and having many businesses nowadays rely on apps, software packages that developers are the ones to thank for actually, it would be also a great addition to mention some of the highly respectable app monitoring software that help developers simplify their workload. The main appeal here would be the app performance management (source: https://stackify.com/what-is-apm/). In this article, you will find that behind every simplicity and wonderful design, there are a lot of complex formulas and enormous hard work.
In conclusion, it takes a lot of work and patience, but if you pay attention to the small details that apply on your area of work, there is really nothing to stop you from reaching your goals.
Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.