Home Business SEO Consulting Improves Lead Generation

SEO Consulting Improves Lead Generation

by Soft2share.com
  Are you a realtor, specialized in mid-century modern homes in a particular area looking for the reason to hire an agency offering best SEO in Toronto? First, make sure that you have a genuine website with a few pages of the usual real estate speak about customer satisfaction, putting buyers in their new home, and pictures of happy families. If not, you first need to hire a web design company in Toronto.
The need to hire a SEO agency occurs when your site as a realtor does not rank well, and gets very few leads.
1) The SEO consultant will first determine which keywords and phrases potential customers use. They usually do this by exploring other real estate websites, looking at the realtor’s website analytics, and using SEO tools that show the most used keywords other visitors use while they perform similar searches.
2) Next, the SEO consulting pro will recondition the realtor’s website as per need, placing keywords in strategic areas, such as page titles, headlines, and body copy. This is known as “on-site SEO” which is an important part of any SEO consulting work. This is the structure which if missing, becomes more difficult for the search engines to determine what a website is about. For a realtor’s website, the SEO firm will recommend keywords like mid-century modern, the name of the neighborhood, and the name of the city.
3) Another important tool in an SEO consulting pro’s toolbox is Blogging. It is either up to the client to write their own content or a professional business blogging service. The blog should be a part of the realtor’s website because the search engines focus on a website’s frequency of updates. A blog is the easiest way to update the website as a weekly or twice-weekly blog post creates the same effect as constantly changing the website. For the realtor, blogging regularly about new houses for sale, changes in the neighborhood, state of the school, new restaurants, and anything else that will mention the keywords. 4) Back linking is another service that top-level SEO consulting firms provide and manage. Backlinks are like votes; the more votes something has, the more important the search engines assume it is. For the realtor, the back linking strategy must include articles written by other bloggers, comments left on other blogs, and even special mentions on discussion forums and community sites.

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