Corporate gifts are often described as ‘tools’ that help organizations to connect and remain in touch. They assist in building a network that includes other organizations, institutions, groups, individuals and other contacts or connections. They help to constantly expand and establish client-and-contact-base, as each addition is a potential source for further contacts/clients. Corporate gifts make established contacts/clients feel that they are still an important part of the organization. For new contacts/clients, it makes them feel ‘welcome’ and encourages them to be a part of the organization. For both, however, it very importantly provides a sense of belonging.
Different corporate gifts ideas and important points to remember
For above-mentioned reasons, corporate gifts ideas have to include well thought-out and carefully selected options. This has to be client-specific or contact-specific, which ensures that they are appropriate and thoughtful. How the concerned clients or contacts will perceive the corporate gifts, therefore, becomes important. So, it is a good idea to think about the meaning each conveys and match it with the intended meaning. This is likely to better ensure that clients and contacts are happy with what they receive. They are also likely to acknowledge the thought that has gone behind choosing it and in making them feel important.
The ideas can include diaries, pens, wall and table calendars, mugs, paperweights, pen stands, bags, notebooks, showpieces and their combination. They can even include a cake or a bouquet of flowers or a box of chocolates or dry fruits. They can be a specific combination of any of these items that a client or contact is particularly fond of. The organization’s logo and name are usually included on the item(s) or on a card forming part of the combination. A meaningful message also accompanies the gift to mark the occasion.
In this regard, it good to remember particular days and dates like birthdays, anniversaries and wedding day. Depending on who the client or contact us, it is usually worthwhile to congratulate them when they have a baby. Even remembering their children’s birthdays can at times strengthen the established relationship. Aside from this, festivals are very important to remember, including the New Year. Corporate gifts ideas can also celebrate internationally recognized days like women’s day or mother’s day.
Thus, corporate gift-items help in establishing and consolidating ‘old’ contacts/clients and attracting new contacts/clients too. If given year round and selected thoughtfully with a creative and personal touch, they prove to be of immense value. These help organizations to maintain their competitive edge and be successful.