In today’s rapidly changing world, selling your products online is mandatory if you want to sustain your suitable business. For selling products online, having a website is essential. However, your website is worthless and doesn’t stand against competitors if your website is not SEO optimized. So, what is SEO?
Search Engine Optimization (SEO)
SEO means Search engine optimization. It is a set of practices used to rank your website higher in the search engine results organically. When you have higher rankings, you will get traffic to your website and get more leads and conversions.
But doing SEO is not that simple nowadays as people are spending much money to promote their websites through paid campaigns. The best thing you can do is to do video content marketing with SEO to rank your website in no time.
Video SEO
SEO experts use video SEO to get their content video ranks in google to get more traffic organically. It is imperative to change things regularly in this dynamic environment. Google is hitting hundreds of updates in its algorithm for those who own websites on google. You never know when google seriously hits your websites in any of its updates and damage it to its very core
In recent years, google sees video-oriented content as authoritative content. It tends to rank it higher than the other websites whose content is not video optimized. Here are some ways to optimize your video for search with video and YouTube SEO marketing.
Read Also: Things To Consider for The Best SEO Rankings
- Do perfect Keyword research
Suppose your website is new and wishes to rank for a highly competitive keyword like “video SEO” or “SEO” itself. In that case, you will not rank for it even if you spend your whole life working on that single keyword. Therefore, it is essential to do keyword research for your video SEO and try to find highly low competitive keywords. With those keywords, you can easily rank on google. After a short time, you can easily rank for competitive keywords also.
- Identify and satisfy user intent
After doing successful keyword research, before optimizing your videos for SEO, try to find the user intent for the keywords you found in your keyword research. For each particular keyword, try to see why a user is searching for that specific keyword [pii_email_37f47c404649338129d6]. What problem is he or she facing? What will you do if you are the one who is searching for that keyword? After finding user intent, try to satisfy it by giving a solution to your videos’ problem.
- Be Consistent
According to a recent study, it was found that the website which posts regular video-oriented content tends to rank higher than the website which doesn’t post regularly. Google sees those websites as more trustworthy and authoritative, which posts regularly compared to those that don’t. It is recommended to make a proper schedule and publish the content at a regular time. For example, if you are posting an article in two days, then always post it in two days. If you are posting it in three, then always post it in three, don’t break the cycle.
- Make Detailed content
Please don’t believe any random guy who spits out of his mouth that people don’t like to watch long videos, so you should make short videos instead of long ones. Always keep in mind the main objective of Google, which is to satisfy its user intent by providing them with a long and detailed guide or answer to their query. A recent survey found that Videos that are at least five to ten minutes long always tend to perform better and have a higher chance of ranking in Google searches because of the detailed information provided in the video, which satisfies user intent.
- Proper On-page optimization of your video
On-page optimization plays a crucial role in achieving higher ranks in the google search results. This includes mainly three things which are thumbnail, title, and description of the video. Creating a tacky thumbnail helps increase CTR, which is the click-through rate, hairspray boxes which results in more clicks on your website. Always include your main keyword in the title and keep it short; this will also get you more clicks. Make a keyword-rich meta description for your content so that google can easily interpret your content.
Conclusion
There is no doubt that millions of things change, upgrade and replace every day in the digital world. The competition is highly intense at the same time. The best way to sustain digitally is to be aware of the new improvements and strategies so you can apply them and stay ahead of the competition. Video SEO and video marketing are top-notch SEO techniques that a professional SEO agency should have in their top services. So, it is the right time to grab the opportunity.
