People make instantaneous decisions. Whether it is a new dress, a car, a house or even a website, they reject faster than selecting one.
As a website, creating good first impressions is not a walk in the park. All you have is 50 milliseconds to avoid getting rejected.
Yes, that is so fast and you have to level up.
I will guide you
on what you should do to create a great
first impression with your website. But first, know what you should not be
doing in the first place.
Know what NOT to do and ruin the first impression of your website
1. Do not put SEO first
As 95% of people check only the first page results, SEO cannot be ignored. It is super important but not the #1 priority.
Do not get delusional and stuff keywords because that is unnatural and your customers find out instantly.
Remember it’s people that bring you sales and revenue, not search engines.
2. Quantity over quality won’t work
Similar to SEO, if your content plan is to publish three articles every day, your website’s impression won’t be sky-high.
High frequency works but to a certain extent. High-quality content requires time and research but posting often does not bring the same results.
3. Not being mobile-friendly
Over half the audience use their phones to browse and find businesses and blogs.
So a desktop-only version won’t help you in the long run. Do this right now: go to Google Search Central and check out your website’s mobile compatibility.
4. Slow and cluttered websites
Speed trumps everything.
Slow websites are irritating. The dwell time drops and your customer skips your website altogether. Remember, you only have 50 milliseconds!
Here are other web design mistakes that small businesses do and ruin their first impression of their website. Do not step on these anytime in the future.
4 ways to make your website’s first impression a hit
With the landmines discovered, here are 4 things that help to create the best impression in your customer’s minds.
#T: CAPTIVATING WEB CONTENT
Start with a solid content strategy for the long term. Build content that stands out. Customized content thot is niche-specific always wins.
A2: TOP-TIER CUSTOMER SERVICE
Responsive customer service impresses any customers. Take the first step by chipping in with a chatbot and help
customers out.
93: A WEBSITE WITH CRISP DESIGN
Impressive designs win over any customer under a second. Naintoin a website with great color patterns and navigation.
94: BUILD AN HONEST BRAND
Honesty helps to retain loyal customers. Add testimonials and show your social presence. Invest in resources thot support your authenticity.
GyanDevign Tech Services
- Create captivating web content
What the visitor wants is quality, nothing but quality.
But to deliver good quality content, you need a well-planned strategy. 63% of businesses do not have a strategy and struggle to impress customers.
To keep it short, your content strategy must comprise of three things:
- A strong introduction to what you are offering.
- Focus on your niche, build around the topic, and never deviate.
- Offer the opportunity to take the next step.
In between these, anything you try to add is fluff. Customers don’t need it and it just comes in their way of reading.
Effective websites create long-lasting impressions by following these key steps in the customer’s mind.
2. Build positive impressions with customer service
Web design helps for websites of basic functionality but eCommerce websites and building top brands need extra attention.
This is where customer service separates the amateurs from the veterans of the game.
Positive impressions are created by good customer service. Only the top website owners use it well.
Chatbots are a good way to start as millennials prefer them a lot. Even when the customer lands, they can be a website guide to help them get what they want.
While following up, be prompt and responsive. Whether it’s through an email or text, the faster you are, the better.
Finally, customer service is all about helping the other person building the relationship. Customers share good experiences with their friends and the ripple effect helps.
On the flip side, 64% of customers share the bad experience first so you cannot turn a blind eye to good customer service.
As simple as it seems, this
goes a long way.
3. Maintain a well structured, organized website
Out of all the factors, design matters the most. 94% of your audience appeal to a website with great design.
That means a bad design mistake can turn the landscape upside down.
What customers expect is a coherent color pattern and a user-friendly design that does not give them a headache.
Don’t worry. I have a complete color scheme guide for your business that will come in handy.
Are you planning to create a new website? Read this checklist to get informed. This will help you when you do the planning.
4. Be an honest and trustworthy brand
Brands are built with authenticity. Long-lasting impressions are created when you bring something of value that is unique to you.
Stock images don’t create great first impressions of your website. Instead, they push you another level down, showing you cannot be trusted.
There was a 35% jump in online sign-ups when the website had the founder’s original photo.
Spend a few bucks and hire a photographer. You will thank me later.
Speaking of trust, build social proof that other customers trust you as well. Customers lean into genuine testimonials and reviews and that is where the positive impressions come from.
An effective option is through social media. People spend a ton of time online and businesses do capitalize on that.
Pick the right influencer, develop strong ads and funnel them to your website. You lay a good impression with your ad and solidify with your stunning website.
Now that is a done deal already!
Reach out to us to create an impressive website
First impressions predict everything
and for your website, you need professional assistance to see the best results.
Being one of the top website development companies in India,
Gyan Devign Tech Services will give you the 101 manual to win customers with a solid website.
From web design to mobile apps, we build an all-around package. Win the hearts of your customers and leave the best impression with a professional website.
Get an estimate and contact us now to build on that amazing business idea of yours.
Author Bio: Rahul Gulati is a founder and a web strategist at DevignTech. He helps small businesses make professional websites and apps that follow a minimalist design approach. To tune up your small business website, contact him on rahulg@devigntech.com or reach out on
