While joining an internet marketing class may not be a good idea, if you want to learn more about interactive marketing, you should join a marketing association. There are several different reputable nationally-based marketing organizations that can help you learn and advance yourself in your career. Many of the national associations like the Interactive Marketing Association, the Direct Marketing Association, and the American Marketing Association are just a few examples of groups that have local and national events geared towards marketers.
Types of Organizations, Associations, and Groups
Research these and other possible organizations within your niche industry (i.e. electronics, tourism, realty, social media, entrepreneurs, etc.) and look for upcoming events in your area. LinkedIn is a good resource to find local events for businesses and professionals. For us here at Selby Acoustics, when looking for organizations to join, we look for e-commerce groups, electronics groups, and small business groups. These events often are educational in nature and the presentations are designed not to be promotional or self-serving to the presenter. They also usually have networking events where you can meet and talk with like-minded individuals, or even potential customers or clients for your business.
How to Make the Most Out of Joining
Joining an organization that you find to be a good fit for your business can help you succeed in many ways, here are five possibilities to consider:
- Learn from peers and presenters.
- Network to find customers or clients.
- Offer to speak to highlight your personal brand or company.
- Advertise your business and get extra local exposure within your niche industry.
- Look for new hires, or search for a new company if you are looking for a job.
Takeaways for Your Business
Keeping an open mind and checking out organization events can have a big payoff for your business and your brand. It is also important to remember that for these types of events, you control what you get out of them. If you have a negative attitude, then the results will likely be negative as well. If you go into it with a positive attitude and a strategy, you will be able to see what you can get out of attending. Make sure to bring business cards, and any relevant information about you or your business and follow up afterwards to make powerful connections.