Email marketing is undoubtedly one of the most important and oldest digital marketing platforms. Instagram has become phenomenally popular social media platform over the last few years. Digital marketers are often integrating the power of email marketing and the versatility of Instagram to drive maximum engagement and conversions in the long run. Seamless integration of these two powerful marketing channels is great for boosting your brand’s overall reach, visibility, and overall online presence.
You could now incorporate popularly Instagram visual posts into your business emails. Earlier emails were heavily into textual content. Your business emails would previously contain meticulous details and descriptions of your unique products and services that were on offer for sales. You had to compose compelling textual matter to convince the email recipients to buy your products. But there would be a time when the recipients would not even open your emails and they may delete those emails altogether without even glancing through them.
However, this issue could be resolved by incorporating attractive visual content into your predominantly textual content of emails. The enticing and stunning pictures from Instagram would prove to be alluring, inviting, and a welcome change for the email recipients who are fed up of receiving dull and drab text-oriented emails so far.
Reasons to Integrate Email Marketing & Instagram
Promoting and including social sharing or choosing the option to share with your entire network could prove to be significant and crucial because of a number of reasons:
- They boost the overall reach of the emails sent by you. As more and more people start sharing your email, they would track more potential for clicks, opens, and conversions.
- They let you easily locate key influencers. A majority of the ESPs or the Email Service Providers take into account parameters and metrics specifically on whom all have shared your emails most frequently, and their impact their sharing actually had on some other key stats. Equipped with this valuable data, the marketer could be well-informed regarding who their crucial influencers actually are. You may then consider sending dedicated campaigns to these email recipients who happen to be your greatest supporters.
- The grand integration helps in boosting your email subscribers’ list. You could effectively grow your email list with the help of Instagram posts. Where there are relatively more eyeballs on the business emails sent by you, there would be increased chances of you gaining more new subscribers.
- Instagram posts on emails could help you in connecting with a whole new audience. Each platform would be enabling you to interact and communicate with people in many different ways.
- Email subscribers get more options. It is quite likely that your email subscribers are keen on engaging with your brand or business on different channels. Even though email is fabulous, everyone must be given more options and choices as opposed to just one.
Moreover, integrating email marketing with any social media campaign whether Instagram posts or FB posts, all would be helping in enhancing the marketing metrics. As per https://www.socialbakers.com,“Applying the principles of social media marketing in your emails allows your readers to share the email more easily and improves the likelihood of getting better opens and click-through. This, in turn, enhances the conversion rate of your email marketing campaigns.”
Ways to Integrate Email Marketing & Instagram
Upload High-Resolution Images of Your Products
Incorporate quality photos of your products into your emails. You could consider sending screenshots of your stunning Instagram posts directly to your email recipients. You may consider incorporating links of your eye-catching Instagram posts in your emails to your subscribers. Both these ways are effective techniques for grabbing the attention of the recipients of your emails.
Organize Contests & Use Attractive Pictures of the Contest Winners
Keep organizing fun and interesting contests on Instagram. This would be generating a tremendous amount of knowledge and awareness of your business, brand, and products. The contests would be incentives for your customers or users to participate and win prizes. You may share their pictures on your official Instagram business account. Your customers would be overjoyed to see their pictures on your official page and they would feel adulated because of their newly found fame. To generate more popularity and awareness for your brand, you could link all the stunning pictures of the contest winners in your marketing emails to your subscribers.
When your email recipients get to see the pictures of your customers they would appreciate that your products are being used by real people who have actually, liked them and so they have posted their pictures. A host of casual users would take your products and brand more seriously. Once you include photos of all your happy and contented customers strategically in your emails, the email recipients could understand the fact that your products are good and customers are happy to use them. You may even pay for Instagram views to reputed digital companies to boost the number of views on your videos posted on your Instagram account.
Talk About Your Upcoming Deals
You must highlight all your special deals or some amazing deals for any special festival or event. Try to include the screenshots of Instagram posts that highlight these upcoming deals in your email marketing to broaden your reach and popularity. You must use the perfect pictures that highlight the excitement among your Instagram followers. Looking at these pictures your email recipients must feel motivated to take the maximum advantage of the offer, discount, or deal.
Include All Your Special Discounts
You must incorporate links from your Instagram business profile into your business emails so that the recipients could be implored to follow and like you on your official page on Instagram Business account of yours. You must try to give some sort of special discounts to the users who are following you via email links. This should be motivating everyone else to follow you if they are not already. This should be instrumental in boosting your followers present on Instagram.
Conclusion
Today brands could be turbo-charging engagement with already existing customers through seamless integrations on social media platforms or emails. Moreover, you could acquire brand new customers by effectively using sponsored posts and hashtags. You must emphasize on attracting more eyes to all your fascinating Instagram pictures for boosting brand loyalty and social engagement.
