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Website Speed Kills Conversions

by Soft2share.com

So how long do you wait for a website to load?

5 seconds, 10 seconds? Well, according to recent statistics, an average user doesn’t even wait 2 seconds for a web page to load. It’s simple, no one likes a web page that loads slow and search engines hates them too!

Did you know that a slight 1-second delay in the page load time leads to a 7% loss in conversions? It means that if you are on the verge of making $1000 in a day, you can simply make up extra 70% with every second you cut down from your load time.

There are 79% of customers who are dissatisfied by website’s speed and say that they won’t buy from that site again.

According to Google experiments show that by increasing web search latency from 100ms to 400ms, the daily number of searches per user decrease by 0.2% to 0.6%. When it comes to longer delays, the overall loss of searches stays, even after the latency returns to its old levels.

Google also says that slowing results by 4/10th of a second will reduce the number of searches by 8 million per day.

Read here how Website Speed kills your conversions:

  • Affects Your Overall Business

When it comes to browsing websites, one thing that customers demand is snappy websites. Whether a user is shopping online or looking for search results, 47% of the users expect a web page to load in two seconds or less.

So, if your website is not up to the mark, your leads and sales will definitely move to your competitor’s site.

Walmart found that a 2% increase in conversions for every second of improvement. And for every 100 ms of improvement, their incremental revenue grew up to 1%.

  • Affects Your Overall SEO

A slow website not only degrades the user experience but it makes it harder to achieve top organic rankings.

According to a usability test conducted by Google and Bing, Google found out that after slowing the page speed to 400 ms, the number of searches decreased for over a period of four to six weeks. Bing states that a 2-second delay in their speed will affect 48 million monthly visitors and revenue by 4.3%.

Are You Wondering If Your Website Has A Speed Issue?

Turn to Google Analytics.

Create a Google Analytics account. Once you create the account, scroll to the behavior tab, check your website’s speed and get a complete overview for the same.

As you get on the Overview, you get a report on the average page load time, average server response time, and domain lookup time. Then, take a look at the page timings section to check how your individual pages work as compared to the overall page rate.

If you find any red boxes, it means you have a slow loading page.

How Can You Improve Your Website’s Speed?

In order to fix your website speed issues, here are a number of tools that you can use. The top tools are:

  • Pingdom
  • YSlow
  • WebPage Test

Other ways for optimizing your website are by setting up the cache, minifying the CSS and JS files, compressing the files like images, and by making use of a CDN (Content Delivery Network).

Final Thoughts:

The success of your project is dependent upon the total time that is taken by your website to render and load. If you don’t consider it as an important parameter, you are probably neglecting a large part of your client base.

It’s best to look into your website and act upon it for the best conversions and results.

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