If you are in the digital advertising business, or you are using digital advertising for your online or offline businesses.
Then it is sure that you have heard about programmatic advertising. It is a common term used by digital marketing Company or digital marketers. But for some people, it is not a common term.
If you are not familiar with programmatic advertising but you have listened about this advertising network somewhere and you are curious to know about it.
Then you are here at the right place because here we will tell you what programmatic advertising is. Also, we will explain to you how you can use programmatic advertising and why the whole world sees it as the future of digital display ads. So without wasting any time, let’s start this post with the basics of programmatic advertising.
Understand Programmatic Advertising
If we ask experts about programmatic advertising, then they will explain it very simply. They call it automation for digital advertising.
But beginners find it hard to understand programmatic advertising with just this simple explanation. That is why we are here to explain the basics of programmatic advertising.
Definition Of Programmatic Advertising
Automation is what we all know about programmatic advertising. But what is automated in it? The buying and selling process of ad spaces is called programmatic advertising.
You will buy ad spaces on different digital platforms automatically. No need to talk with PR agents or online promoters Electronic Diary Inventor. You just have to buy ad space online with just a few clicks. Â
Less Intervention Of Humans Required
As we all know that programmatic advertising is based upon automation. Advertisers buy ad spaces on various platforms with automation. And on the other hand, publishers sell ad space on their platform with just a few clicks.
So there is no human intervention required in programmatic advertising. It is one of the most common and important facts to know about programmatic advertising.
Importance Of Programmatic Advertising
To know why programmatic advertising is the future of the digital display. You must have to know the importance of programmatic advertising.
So here we are with a few common benefits that programmatic advertising provides to both publisher and the advertiser.
Full Control On Campaign
As we have mentioned that everything is based upon automation or software. So there will be complete control on ad display as an advertiser. And as a publisher, you will have complete control while selling your digital space for ads.
No More Negotiations
Traditional advertising networks required a lot of negotiations. It all comes just because of human intervention. If there is human intervention, there will be more negotiations. A lot of advertisers waste their time just on negotiations.
Set Goals And Budget On Your Own
Before you start any programmatic advertising campaign. You can set goals on your own. You can also decide the budget as per your capital. You are never forced by the publisher to buy ad space on their decided budget, duration and goals. You can set goals, budget and duration on your own.
A large Number Of Audience Metrics
While choosing an audience you will have a large number of metrics to use. In traditional advertising, there are no metrics defined or provided by the publishers.
But in programmatic advertising, you have options to see that where your advertisement is going to be published and who will see it.
Programmatic Advertising in 2021
We are saying that programmatic advertising is the future of the digital display ads network. But how can you prove it? Let’s have a look at a few predictions about programmatic advertising. It is supposed that programmatic advertising will acquire 88% of the digital ad network in the US by 2021.
Along with it, there was a prediction about programmatic advertising in 2019 and it has come almost true. So it is clear that programmatic advertising is growing rapidly and it will be the future of digital display ad networks.
Some Drawbacks To Consider
We are not recommending you to start using programmatic advertisements. You have to use it only if you feel that your online business needs it. Before you start programmatic advertising must have a look at some common drawbacks.
16% Of Fraudulent Platforms
The first common drawback is fraudulent platforms. There are around 16% of fraud platforms involved in this industry. So beware of scams, as they will sell you ad space which is of no use.
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Bot Audience
The bot audience is also a big issue for programmatic advertisers. You will get bot traffic through some programmatic campaigns. Publishers or advertising platforms do this to show you a high ROI. So it will be a useless thing as bots are not your prospects.
Programmatic advertising is the future of the digital display and we all have to accept this reality. Currently, a big contribution to programmatic advertising is making in the digital advertising industry.
And the most important thing is that it is growing rapidly. Many benefits make programmatic advertising the first option for the advertisers. To know more about it, opt out of the SEO packages and they will guide you on the same.
