Influencers play a vital role in business and product marketing. Not only do they get the word out about a product or service, but they generate buzz and interest whenever they endorse a product. Top influencers can help drive traffic to a business website and encourage their fans to try out a new product or service.
Influencer marketing offers good ROI and very quick results. Unlike SEO, which takes time or traditional advertising, which is costly and sometimes ineffective, influencer marketing relies on the power of social media networks. Over 1 billion people use sites such as Facebook, Twitter, and YouTube regularly, and so it’s easier to reach them on their smartphones, tablets, or PCs.
Finding a Service for Managing Influencer Marketing
With so many options on the table, a small business owner can easily be overwhelmed when finding a service to help manage their influencer marketing campaigns. It’s always a good practice to compare influencer marketing tools to see what each one offers. The reason is different tools have different features and options. This way, you will get to know what tool offers the right set of features at the best price.
Best Influencer Marketing Tools
While there are several marketing tools for influencer marketing, not each one is worth your time and money. Go for tools that allow you to search a network of influencers and filter them by different parameters. Here are some good ones for a start.
Intellifluence is a cost-effective subscription service with over 50,000 influencers. It’s the only tool that’s optimized for small and medium business owners. Users can run product only, cash only, and product & cash campaigns. What sets it apart is that it supports over 14 social media platforms.
Influicity is another subscription based service that helps business owners create and manage their network of influencers. Once they register, users can search, engage, and partner with notable personalities on YouTube and other social media networks.
Buzzsumo is another powerful influencer marketing tool that incorporates a content sharing analytics dashboard and an influencer discovery features. Not only do you get to discover trending or popular content, but who’s sharing it. You can find notable influencers using hashtags and keywords.
TweetDeck is another effective tool with lots of nice features. It’s a useful influencer marketing tool with a fantastic search function. A person can use it to discover subjects or events and the influencers promoting them. With it, a person can create lists of accounts and keep track of what influencers are saying.
Finding the right influencers could mean the difference between getting your products known or your brand being pushed into ignominy. Tools such as BuzzSumo, Influicity, and TweetDeck among others can take away the hassle of finding interesting subjects and the best influencers to push your brand to the masses.
