Live streaming is the recent trend prevailing in the current digital marketing dynamics. A battle has been on between various social media platforms to offer the best live streaming solutions that help any brand to leverage. Facebook, Instagram, Periscope & Youtube are the top trending live streaming social networks that allow businesses to grow and expand their horizons. It allows brands to connect with the large audience base globally removing the barrier of geographical restrictions and offer endless business opportunities for any organization. Youtube is the most popular and oldest social media app that clicks in mind when we discuss watching videos online.
With the advancements in technology and following the prevailing trend of live streaming, YouTube worked on its algorithms and offers youtube video streaming solutions to its users. Youtube has millions of users around the world which make any brand gain much-desired exposure. Live webcast on youtube has become an important aspect while planning a marketing strategy for any brand. Various digital marketers opt for youtube video streaming solutions for a brand and churn out event videos regularly. To make your brand’s youtube live stream event successful your content should stand out from the crowd. More engaging the content is, it will likely get more views and click while engaging the audience for a longer duration.
Reaching a wider section of the population and engaging an audience through a live webcast on youtube, is the major challenge that should be accomplished by brands.
A general survey reports that a majority of the audience at youtube tends to skip adverts which becomes critical for brands to promote their product. Brands must opt for a well-planned marketing strategy while webcasting on youtube, to keep viewers entertained and provide informative content at the same time. The right approach is all that you require for a successful live stream on youtube.Â
Step By Step Guide For Youtube Marketing Strategy in 2019
Here is a guide for Youtube marketing in 2019, that helps any brand to leverage. Let’s get started, an get the insight of youtube marketing strategy step by step.Â
1. Create a youtube channel for a live webcast on youtube
When a brand opts to go live webcast on youtube, and make it a part of the brand’s digital marketing strategy, creating the youtube channel is the first step before doing anything. If you opt for creating a youtube channel using a regular Google account, it can give access only to the owner of the account to log into the channel. However, creating a youtube channel by using a brand account allows multiple authorized accounts to log in at the same time.
2. Know more about who watches your youtube live stream events
The analytics tab contains a lot of information related to your youtube channel. You can simply access the analytics tab after creating your youtube channel for promoting your brand or business. Grasp the insights on your channel along with the audience’s behavior. Get to know the total number of views and clicks, an average time duration for which the live stream is watched by viewers, the total number of revenues generated and so on. It gives a detailed insight into the valuable data that will help any brand to improve its strategy. Paying close attention to the demographics tab, makes you assure that you are approaching the right audience and making the right move for your brand.
A brand can get answers to the various questions about where the video is being viewed and which generation is watching the live webcasts on youtube. If you are not able to reach your targeted segment you can change your online content strategy to reach your desired audience base. You can interact with your viewers directly under the community tab and can organize polls and contests to get a better insight into your audience’s thought process and what they want from the brand.
3. Know about your competitive brands
Knowing about the competition is always better before planning own marketing strategy. Competitive analysis is a crucial step to stay ahead in the race on youtube. Checking out the competitor’s youtube channel is a smart move to get the insight of the videos which get most hits and which failed miserably. It helps you to get a brief idea of what kind of content engages your target audience and they get entertained with so that you can plan your live webcast on youtube accordingly.
Reading the comments is a hard task to do, but it will help in knowing the customer’s viewpoint that can help your brand to develop an effective strategy.
Reading video descriptions of competitors, help you in knowing the most desirable keywords used in search engine optimization. Using similar keywords to rank high in youtube search pages and recommended feeds.
4. Grasp from your favorite youtube channels
While watching other youtube channels in your free time, pay attention to the details that caught your interest in the same. Why do you keep coming back to the same channel? Definitely, there is something about it that holds your interest. Get to know the techniques they adopt to generate more traffic to their channel. Adopting the techniques may benefit your youtube channel in getting more hits and likes.
5. Optimize your youtube videos to get clicks
Optimizing your youtube live stream events for SEO will help you in benefiting your brand in a great way. Selecting the right title with sufficient keywords, for your live webcast on youtube makes you reach millions of people in no time and you will pop on top in search feeds. Making a customized thumbnail for your video on youtube helps your video content to stand apart from the bulk of videos available on youtube. Attractive video description and using hashtags in the video description improves its search results.
6. Upload a video content on time as promised to subscribers
Scheduling your videos on time after optimizing, is the next big step in the process. Youtube is watched by millions of viewers around the world and they wait for the next videos for the channels subscribed. Adopting a professional approach by sharing video content regularly helps to retain subscribers and build their trust in a brand. It can even result in attracting even more audiences, thereby expanding the reach and extending the brand family.
