The checkout page for any online website is the most inconvenient part for the customers. It’s because of two reasons. One, the customers don’t like to pay and second, it poses a room for a lot of efforts to be made from their side. This makes the checkout page quite critical. It is the final point where customers leave your platform. You can not just ruin it.
Ask yourself the question, “How can you make it even more difficult to part with the hard earned money?” The solution is provided in this article. It’s not just connecting Hubspot to Paypal but having full control over the entire process. Following are the tips to make the transactions easier and increase the paying traffic.
Provide Some Options for Payment
It’s quite obvious but many websites do not follow multiple payment methods. Most of the customers expect a variety of payment ways on the checkout page. It’s not only to promote convenience but highlight that you target the population as a whole rather than focusing on only one portion. Before implementing anything just study the target audience for their method preference. A good payment method will allow direct transfer from the bank along with that safety. When you implement HubSpot Paypal integration the problem is instantly solved.
A Payment Procedure Without Creating Accounts
When it becomes more complex to register yourself for payments, it makes the customers even more reluctant to pay. Why would anyone disturb the customer with that kind of hindrance? Forcing anyone to sign up creates a break in the flow of shopping especially for the first time customers. Other users don’t want those promotional emails while signing up for they don’t want to break the flow. One or the other way, they are disturbed. There is more information people have to fill which they surely do not like. It is better to give them an option to sign up only after the checkout process rather than forcing them into it.
Provide a Convenient Design
Any brand will want to keep the design of the website consistent whether it is the shopping page or the payment page. What you might have witnessed on most websites is that the checkout page is quite dull with rather simple fonts and no colors. No doubt, various online payment platforms provide readymade user interface but only after a certain while you have your own control over it. With all those stories of online scams, people can easily think that it is not as safe to pay on a page with is reasonably dull than the original website.
Don’t Keep Them Bouncing Here and There
The process when the people are transferred onto another site while clicking on a certain link is called redirecting them. You surely don’t want to lose control on your checkout page. When the customer is redirected, he might lose interest or feel like he is out of the place. You want your official website right in front till the end to keep them reminded of your business.
Give Them the Flexibility to Fix Errors
Human-made mistakes are generally possible while filling in the information. Sometimes some information is missing or partially incorrect. Give them something that they can fix it easily. Don’t just keep pointing the error out and forcing them to fill the whole information again. Don’t ask them to fill out unnecessary information in the first place.
While you have the option to integrate HubSpot and PayPal, there is nothing to worry about as an online business. It only gets more genuine when there are lesser formalities to fill and better outcomes.
