When a customer purchases a product, it’s more than a delight to receive it in an attractive product packaging. Wonderfully designed custom product boxes grasp the attention of everyone. It not only promotes your brand but helps in providing a great unboxing experience. Well, designed color box packaging creates a unique marketing opportunity. Enclosing your product in a protective wrapper, a colorful paper bag with a sticker wishing joy and love creates a sense of specialty. It shows that the brand has put great efforts into delivering the customers with a high-value product. Providing a good unboxing experience is not as simple as it sounds. The packaging box manufacturers have to work on every design element to engage their customers.
The Packaging Box:
The first thing with which a customer interacts is the product packaging boxes. Depending upon the type of product, you can design it in different ways. The external packaging is a big opportunity for brands to create a premium expression. It’s the start of a great unboxing experience. According to a survey, 67% of the customers believe that cardboard packaging boxes wholesale can make a product more attractive than any other material. Custom packaging companies have unlimited options to design the product boxes. Use fascinating colors, experiment with different box shapes, introduce an attractive logo or use impactful graphics. Extend it to the inside of the package to provide a wonderful display.
Wrapping Paper:
Working on internal packaging takes your unboxing experience to a new level. As the customers open the box, he should feel pleasant by viewing the package. Using wrapping paper inside your wholesale product packaging builds up anticipation and excitement. Design it with a popping color, or introduce a random pattern. You may also go for repetition in the logo to make your products more recognizable.
Filling Material:
The next element to consider is filler material. You can use foam inserts, air pillows, Styrofoam peanuts, bubble wrap or support cushions inside your custom made boxes for products. They give an appealing view as the customer opens the box. However, for more premiums feeling the packaging wholesalers use crinkle paper fillers or wood wool. It gives a modernized look to your products and adds more value to them.
Branded Stickers:
Stickers are a versatile, affordable and creative way of attracting the customers. Their strategic use can help in providing a wonderful experience. You can place them anywhere on product boxes packaging or even on the tissue wrap for an adorable look. However, the sticker should match your brand identity. Its design should be relevant and unique to stand out.
Business/Promotional Card or a Custom Note:
Placing any promotional material inside your boxes wholesale is an effective way to engage the customers. It motivates them to go for another purchase. They do not have to be similar to a conventional card. You can design them differently. Write an interesting or helpful message. Placing a handwritten or a printed thank you note inside your cardboard product boxes is another useful way to add to customer experience. This gratitude makes them feel special. Possibilities are unlimited and can make your products highly noticed at a low cost. The following beauty product boxes are the perfect example of it.
Receipt:
A receipt, invoice or a packing slip is the standard part of most of the custom packaging boxes. It’s a unique marketing tool but a large percentage of businesses overlook it. Nothing in this world comes without a receipt so including it as a part of the package is worth considering. In additional to create a traditional template, you may go for a customized one. Add your brand’s logo or slogan. You may also add a coupon code to encourage the customers to return to you.
Custom Tape:
The custom tape is an effective way to give a unique touch to your brand’s packaging. It’s something much more than clear tape. The printing and packaging companies provide you with several options to work upon. Design it colorfully by using the brand’s logo. You can place it anywhere on your custom product packaging to make them highly noticeable.
A Free Sample or a Little Gift:
Placing a free sample or a little gift inside your product boxes wholesale is worth the investment. It’s a great way to provide an interesting unboxing experience to the customers. Customers are always delighted to receive something complimentary. A free sample of any of your latest product increases the opportunity to cross-sell it. Use this strategy especially for your regular customers to provide a wonderful experience.
