Creating blog content requires more effort than creating visual content for social media. A blog post in 2019 requires an ideal length of 2000+ words depending on topic, some may even require +3000 words and more.
After putting in extraneous efforts by putting together such an expansive blog and yet seeing no traffic flooding in can be really heart-breaking.
The reason why many fail in this is because they do not have any strategy in place to make their blog content popular over the web, we are talking about basic content distribution strategy here.
Here are a few suggested ways to make your blog content popular
1. Blog Social Sharing
Blog social sharing doesn’t necessarily mean conscious sharing by spamming a bunch of communities over the social. It can be something as simple as placing social share buttons in your blog post, Social Warfare Plugin comes in real handy to do this, just in case you are a WordPress blogger.
Your blog readers may really want to share your blog content but if you don’t offer them easy to follow cues then how would they be able to do it? Place social share buttons that look aesthetic, add a CTA that urges them to share your content.
2. Start building audience on Email & Messenger Bot
How said email list and Messenger chatbot are tools only at huge bloggers arsenal? You have got to start somewhere; It doesn’t matter how old your blog is, whether it’s really new, all that matters is good quality content that deserves the exposure.
Devise a lead magnet to capture emails/messenger opt-ins from a website pop up, use something as a bait, a Digital Marketing Blog can use baits like “65 Link Building Techniques for 2020” whereas a Technology blog on the other hand can use a bait like “Black Friday Deals on 100+ Gadgets”
Baits like these serves their purpose to capture the audience, the audience who you can keep using to share your content and keep driving consistent traffic to your blog.
Pro Tip: Don’t just keep it about driving traffic, think about providing value keep it conversational. Sometimes it’s okay to just shoot the mail or messenger broadcast and keep it there only instead of always adding a referral link to your blog.
3. Start building your tribe on social
It is rather obvious that you must have created social media handles of your blog as a means to implement on social media linking an SEO Ranking Factor.
Go beyond that and actually build the tribe, make your blog’s social media handles highly active and engaging, it can act as a really rich source to drive referral traffic, social media is easily the place where your blog becomes popular.
Like Digital Cluttered for example is an Instagram handle which caters to content marketing niche boasting more than 30K Followers, the Instagram ultimately leads to Digital Decluttered Blog where once can find information on Content Marketing and Content Creation. Plus, as you may know it; an Instagram handle with 10K followers gets a swipe up allowing them to drive referral traffic using stories.
The same goes with all the other platforms like Facebook, YouTube etc.
4. Start a Podcast, be on a Podcast
There is an audience for every niches, even the niches for which you are creating content for, but maybe just maybe they like to consume audio content, if you are not on Podcast then they cannot know about you or the fact that you are a blogger.
Just go ahead and start a stunning podcast all you require is a microphone and an audio tuning software. Platforms like Spotify, Stitcher, Cast Fm and more can give your podcast the reach it deserves and using Instagram you can promote your podcasts using Instagram Stories, there is an option to add Spotify audio in stories, and as you may know it; Instagram Stories are all the rage right now.
Once your podcast starts gaining popularity then it’s the time that you will get invited on other podcasts, where the host will introduce you and your blog thus again making your blog over the internet.
5. Become a Contributor
The easiest way to make your blog content get popular over the internet is by being a contributor. There are plenty of publishing platforms looking out for contributors to contribute content to their site.
They will even let you have your author bio, where you can mention in your byline who you are, what you do for the digital audience and where can they find your blog.
Contributing content to contributor sites serves two purposes, one it helps you gain popularity as an author helping you with personal branding, number two it helps you with optimizing your blogs for search engines.
