Thomas Watson Sr. once famously said, “To be successful, you have to have your heart in your business, and your business in your heart”. The pearl of wisdom utterly holds true in the real-world, especially if you own an e-commerce store like Shopify.
Shopify is the plug-and-play E-commerce platform that allows entrepreneurs to set up an online store and sell their products to earn big bucks. Launched almost 15 years ago, today it is powering more than 500,000 businesses worldwide with 1.2 million active users.
The significant mission of Shopify is to make commerce better for everyone. That being the reason, it offers an easy-to-use interface and phenomenal features. One such feature for your best interest is SEO effectiveness, managing which can let your store rank high on search engines. That’s where you need to head towards our top tips while doing SEO on your store, be it by yourself or by outsourcing to the best Shopify SEO agency.
Dive in to do well!
1. Make Your Shopify Store Official On Google Search Console And Bing Webmaster Tools
Registering is the basic step that every Shopify store owner must have a latch on. Google Search Console and Bing Webmaster Tools are two major sources that allow you to make your store official. Besides, this helps your website come into acknowledgment among the crawlers.
As a bonus tip, it is suggested to register your website with these two services using both the domain version of www and non-www. Also, make sure to use http:// and https:// versions each for your secure and non-secure version of the Shopify website.
2. Put Forward Your Shopify Store Sitemap To Google Search Console And Bing Webmaster Tools
It is incredible to note that all Shopify stores generate Sitemap.xml automatically that links to products, blogs, and images on your site. Subsequent to registering your site with Google Search Console and Bing Webmaster Tools, you are entailed to submit the sitemap of your store to both in the form of an XML sitemap. This is because, a sitemap being the roadmap to your website helps it to index easily on both the search engines.
Further, implementing the Advanced Shopify or Shopify Plus plan even allows you to harness the international domain features. As a result of which, you can create region-specific or country-specific domains.
3. Identify The Right Keywords To Boost The Visibility Of Your Shopify Store
Keywords are the key to make your SEO better and let you shine among the crowd when researched precisely. Make sure to come up with the keywords for your website that are more associated with your products and are regularly searched by visitors.
As these are the words or phrases that customers used to search for the products or services, better would be to create them as per your target customers. Likewise, Adam Audette once said, “Today it’s not about ‘get the traffic’, -it’s about getting the targeted and relevant traffic”.
Pro Tip: Since keyword research for SEO is a vast concept in itself and involves the integration of expertise, you can seek the finest Shopify SEO company to go like a pro.
4. Ensure That The Loading Speed Of Your Shopify Store Is Faster
Page speed is one of the foremost factors for search engines to decide the ranking of your website. Even though you are limited to Shopify’s server and their templates to work on the page loading speed, below are a few of the ways in which you can make your site load as fast as possible.
- Use compressing images
- Lesser the number of high-resolution images
- Develop AMP versions of landing pages
- Use a fast responsive theme for your store
- Have control of the number of applications installed
- Minimize the broken links
Furthermore, along with letting you be in the good books of search engines, the faster loading speed of your Shopify store also boosts conversions. This is because 70% of consumers believe that page loading speed has a great impact on their purchasing decision. The professional Shopify agency can help you achieve the same by conducting the website audit of your website and making you aware of the loopholes.
5. Bring Into Being The Engaging and SEO-Friendly Content For Your Shopify Store
As they say, ‘Great content is the best sales tool in the world’, you can be on the crest of the wave by expanding your content creation other than product pages. Blog posts, guides, articles are all that boost your visibility on the search engines, ultimately resulting in a higher ranking.
To develop the content that will be loved by visitors and accepted by search engines, you are required to comply with the SEO algorithms. Also, don’t forget to make it as unique as possible along with ensuring the maximum relevance to your keywords.
6. Develop Backlinks To Your Shopify Store
According to Google algorithms, the more the number of backlinks, the higher are your chances to rank high. The only condition is to link or get linked with the website which is authorized and authentic. Some of the most common yet easiest ways to link your products with other websites are sending out a press release and writing guest posts.
In addition, you can also get your products reviewed by bloggers and influencers or can get links from manufacturers. Hiring the splendid Shopify SEO services is also a smart idea when you don’t have a precise grasp of the concept.
Bonus Tips
Perfection is a continuous journey that never ends. If you wish to make your Shopify store turn out to be a roaring success, the below-mentioned extra tips can help you be close to perfection. Have a look!
- Create redirects from old product pages to new ones
- Work on reducing your bounce rate
- Optimize your website for mobile
- Ensure proper use of headings
- Activate SSL (Secure Socket Layer) certificate
- Connect your content and web pages with internal links
- Get more customer reviews
- Put the right keywords at the right places
Ready To Spell Success For Your Shopify Store?
Shopify is indeed an outstanding E-commerce platform for both entrepreneurs and established businesses. All it entails the execution of smart strategies and ensuring SEO effectiveness on your site to rank high on search engines. Therefore, take no more time and buckle down to make a cutting edge with all the aforesaid tips and by collaborating with the finest Shopify SEO agency.
