It is quite known that Google Analytics is one of the best marketing analytics platforms in the market. This is not just because its standard version is free but also because millions and millions of organizations are using this platform to get a better understanding of user behavior on their websites. Most businesses even hire a professional web design and development company to make the most of this platform. However, most web developers are involved in Google Analytics just by installing the base code for pageviews. Whereas there are way too many data points and features on which they are missing out. Consequently, these web developers end up removing a relevant feature on the website because of the lack of available data to which they can consult with. Hence, to save you from making any such mistake and help you stand out from the crowd of numerous developers in the market, let us discuss some of the top 5 ways in which Google Analytics can help you in UI/UX design.
1. Google Analytics Use Events to Identify User Interaction on Specific Parts of the Website
We know that the basic Google Analytics code only tracks page views by default. But if you want to track actions that are prevailing on your website, Google Analytics can help you with that because it uses events to identify the user interaction. Moreover, these events can be implemented through the addition of the codes with the adequate event category, action, and label information. Not only this, you can use event action too, to identify the actions that the users make whether it is a click, scroll, or form submission. However, the smart way would be to implement these events by using the Google Tag Manager. All you need is to install the Google Tag Manager and then once it is set up, you will have to set up the Google Analytics Page View tag and also the Event tags that you require. Hence, you will be able to provide the users with a better user experience.
2. Google Analytics Learn How Far Users Scroll Down the Page with Scroll Tracking Events
Events in Google Analytics can be used for scroll tracking apart from tracking clicks and form submissions. Moreover, to give you a better insight, it can be done by adding the Google Analytics event code to fire when a specific element appears in the viewport. With that, you can also set the code to fire if the user has scrolled through a specific percent down on the screen. On the other hand, in Google Tag Manager, you get to implement scroll tracking by simply using the Scroll Depth trigger. This can be achive by creating a new trigger through which you can select the Scroll trigger and fill in the required details. Well, now you must help you in terms of providing a better user experience? Well, this can help you determine what parts of the page users are more likely to scroll through or down. So, with the help of Google help, you can segment the data based on different dimensions including device, time, location and so and so.
3. Google Analytics Get an Estimate of How Much Time Users Are Spending on Your Website
So, now that you can learn where people scroll on your website, it is time to know what they are spending on your website. Well, it is possible to measure with the help of Google Analytics. This is because even by default you get to check the time spent on your site by getting Avg. Session Duration. This metric will help you measure the amount of time that your user spends on each of their visit to your website. However, you may experience inaccuracy in this metric as it measures the average session duration and you must be thinking about that why should you face this limitation? Well, there’s a solution to that as well and that is firing timing hits which can help you calculate the amount of time a user spends on a particular page very accurately. However, because timing hits have a cap of 10,000 hits per day, you will have to create custom events that fire at specific times. Also, you need to make sure that you add a “timeout” of sorts for them. In this way, these hits would be fired continuously.
4. Google Analytics Find Out Where Users Get Stuck on Your Website
Now that you have implemented events and timing hits on Google Analytics, you will be able to see them on different platforms. But this raises another challenge which is to find out where the users actually get stuck on your website. Well, that’s exactly where the behavior flow report in Google Analytics comes into play because it shows the flowchart that portrays how users have arrived at the site and also how they take acks before leave it. Moreover, you can also adjust the settings to filter on the basis of metrics using exact match or regular expressions. With that, some dimensions and metrics can appear off when they are combined with each other. This gives different scopes as one metric may be measured at the level of the user whereas another metric may be measured at the session-level.
5. Google Analytics Discover the Kinds of User Behavior That Lead to Conversions
Finally, let us talk about the business. Well, no matter if it is a client or an employer, the ultimate goal of any website is to generate leads and add to the profit for the business. And Google Analytics has got you covered as it not only collects the data based on a combination of pageviews and various events but you also get to have more insights into what the users do on the site. Moreover, you can also set up your goals and once it is done, you can make use of Google Analytics segments to grasp and analyze the actions of your users that have the potential to be converted into a lead and also those will not be buying from you. Well, this is available in the default setting while you simply select the converters and non-converters segments on your reports to have a better insight.
So, these are some of the top 5 ways in which Google Analytics can help web developers in great UI/UX design. We hope that you can benefit from them in your development journey.
