A professional SEO services company will employ local search engine optimization to help you and your website rank higher with website visitors that are located in the surrounding areas. Now you might be wondering why a professional SEO services company might choose to use local SEO for your website. When we take a moment to look at the impact that local SEO has on searches and traffic, you will start to understand why!
According to reported Google Internal Data, “nearly 1/3 of all mobile searches” were related to location in 2016. That information paired with the fact that 97% of people are learning more about local companies online according to SEO Tribunal, it’s safe to say that local SEO can be a particularly important part of your website.
With that in mind, we have pulled together some SEO hacks that are often used and perfected by a professional SEO services agency to help your website’s traffic go up!
1: Use local keywords in specific locations.
Local SEO can be extremely effective when used in the page titles of a website. But there are many other places that local SEO can be used on your website by a professional SEO services company to pull traffic in.
Other locations that local keywords can be used include:
- Page titles
- Content, including blog posts, text on
- Meta descriptions
- Subheadings
- Images
- URLs
- Metadata
Each of these locations on a website serves a unique purpose when used effectively by a professional SEO services company. Page titles and subheadings are a great way to get keywords right to the forefront of a user’s scroll down a page, while things like image descriptions and captions open up accessibility to local users.
2: Got location specific services? Make an individual webpage.
Depending on what your business is, you may have multiple locations or there may be specific services that you offer to customers in your local area. Having individual webpages for each of these is an excellent way to implement local SEO into your website.
Columbus SEO company can easily create additional landing pages that capitalize on the location specific services that you provide. For example, a restaurant that has several locations throughout a city can benefit from having a webpage for each location.
This is an effective way for a professional SEO services company to work keywords and local SEO into a site in an organic way.
3: Create and host localized content on your site.
Localized content, whether being created by your or a professional SEO services company, can go a long way to pulling in local, potential customers. Localized content is focused all around the area in which your business is located.
You can create localized content that is of interest to your local audience, whether you are creating content that ties into local events, places, or news.
For example, there might be a long running event such as a festival. Local SEO can be utilized in your localized content by a Columbus SEO company to provide information related to the festival and your business all at once.
4: Include keywords in new posts.
As previously mentioned, local keywords can be used throughout a website by a professional SEO services company. Using keywords in new blog posts to your website can be extremely advantageous when looking to pull in traffic.
Local keywords being weaved into blog posts that provide helpful information to your potential customers will help the post to rank higher in Google searches.
For example, there is a family-focused law firm based in Miami that is creating posts that help to answer basic questions that people looking for a law firm might have. Instead of using keywords like “family law firm”, the professional SEO services agency they are working with might use keywords such as “Miami family law firm”, “Miami-based law firm”, and “trusted Miami law firm”.
Local SEO is an effective way to pull in potential customers to your website when implemented! Local SEO can be worked into your website by a professional SEO services company to get your business in front of local eyes.
