Bringing traffic to your e-commerce store might get challenging when you don’t know the right tactics to promote your brand and leverage social media.
In this digital arena where anything and everything can be located with the help of the internet, promoting your online business with a solid online presence is essential to outshine your rival and stay in the competition.
With 3.96 billion people using social media today, it has become crucial for e-merchants to come up with a winning catalog of marketing strategies that level up their online business and bring it to the maximum level of growth. We do need at least 1 strategy to run our business like we do need Sage Intacct, an ERP software to run an enterprise.
Eight marketing strategies to drive traffic to your online store
Here are the eight successful marketing strategies that have thoroughly helped online stores augment their sales and get a better return on investment. If you’re an e-merchant or digital marketer, you can employ these tactics in your campaign and witness the outstanding results coming.
- Robust Social Media Presence
Maintaining robust social media is crucial to promote your online business, especially after the covid pandemic hit us. When you have a solid social media presence, you are already a step ahead en route to making your brand recognized.
Digital engagement helps you reach places and people interested in purchasing your product and bring significant traffic to your site. The more consistent you are in making your posts go public, the more are your chances of brand awareness.
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Through the solid existence on social media, people will gradually start recognizing your brand and quickly identify your product or service in chaos. The more you invest in your social media channel, the more people will know about it, and the higher will be the chances of sales.
- Content Marketing
Since 2019, content marketing has been witnessing phenomenal growth. As we know, content is the backbone of the internet; content marketing has become a crucial face of marketing strategies because, without it, many other processes won’t work.
This strategy has a low-cost plan and fuels significant leads for online businesses. When you upload vibrating images, engaging Infographics, appealing content, etc., your target audience becomes more familiar with your brand and takes a step further to give your product a go and improves customer retention, too.
Some chief tactics of content marketing include:
- Guest posting
- Blogging
- Ebooks
- Webinars
- Infographics
- Podcasts
- SEO
Optimizing your site for SEO can work dramatically for your online business. This tactic includes tricks to maximize the number of your visitors by ensuring that your site lists high on the search engine result page.
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SEO brings organic traffic for your online business but bear in mind that this strategy won’t get you the rapid result. But also are not short-term plays; this strategy goes a long way and is effective for future growth.
The core attributes for SEO include:
- Keyword research
- On-page and off-page SEO
- Technical SEO
Put yourself in your customer’s shoes and analyze what your audience is looking for. For instance, if you provide academic writing services, add keywords like buy dissertation online, assignment writing services, etc., so it can attract your consumers and rate high on SERP simultaneously. The same goes for on-page content and link and citation building.
- Influencer Marketing
Have you ever purchased a product recommended by your favorite celebrity or best friend? Well, that’s how influencer marketing works.
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Influencer marketing allows you to power social media influencers to sprout your brand and help it grow. But, while you choose influencers to promote your brand, make sure to go for the relevant one. The right influencer will work better for your brand can bring great conversions because it’s not just about an attractive face to market your product but rather one with active followers and your potential consumers to bring significant sales.
- Giveaways
One of the best ways to promote your online business is by hosting a giveaway. However, you cannot practice this strategy daily but make sure to add it to your plan. Hosting a giveaway twice or thrice a year can be a good option but make sure not to do it very often.
You can also introduce your product in this program by giving away samples of your newly launched items. This tactic can yield significant results for the brand.
You can also add some basic rules for the giveaway like:
- Like our Facebook page and ask your five friends to do the same
- Comment on our last three Instagram posts
- Reshare means bonus entry
These tricks bring traffic to your page and increase your brand awareness for better sales.
- Facebook Live
According to a cheap essay writing service UK, Facebook Live streaming is the most popular way of giving a sneak peek into your online store to your targeted audience. People love looking for products on social media, and in this covid pandemic, there is no tactic better than this when everyone is shopping online.
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Try collaborating with Facebook groups and then go live there so you can make the most of those group members and bring the maximum number of people to your live session.
- Email Marketing
None of us is unaware of the power of email marketing. It is one of the best ways to communicate with your potential customers and keep them updated on your upcoming products and services.
You can also develop an email cadence that will include product launches, promotions, appealing content, referral discounts, etc., to encourage customers to bring them to landing pages.
- Instagram Stories
Instagram stories are yet another great way of giving glimpses of your online business to your potential audience. Add a short video showcasing your product and add a swipe-up link to the landing page. This way, there are fewer chances your customers will leave the cart abandoned.
Author bio
Melissa Calvert is a devoted Lifestyle Counselor at Crowd Writer UK, one of the best places to acquire your academic writing services online. Melissa is also an avid traveler and loves to visit her favorite places during her holiday times.
