Ever since the iOS 14 update from Apple, marketers and businesses have been wary of updates from major companies.
iOS 14 completely changed the landscape of digital marketing, and marketers are now worried that they are at the mercy of huge companies.
So, what happened in the June 2021 Core Update from Google?
Unfortunately, one of the biggest issues with Core Updates is that Google doesn’t reveal the exact changes to the world.
Therefore, marketing experts are left looking at the results and guessing.
With the June 2021 update, it’s important to note that Google has already announced a follow-up for July.
What’s more, the Page Experience update will also go live in the coming weeks.
Back in December 2020, the Core Update was quite a large one with many businesses feeling the impact.
However, it’s fair to say that the rollout of the June 2021 Core Update has been much slower.
Google previously noted that it can take a couple of weeks for the full impact to be felt after a Core Update, and this was certainly the case with this one.
Normally, experts can pick up on trends depending on how specific websites were hit.
Yet, this time, results have been mixed from the start.
As a global update, it didn’t target one category of websites or a particular country or language.
While some saw a boost in performance, others saw a decline, and this is normal after a Core Update.
Despite this, things could all change again in July when the second part of the update is released.
According to Semrush, the five biggest categories impacted by the June update were as follows:
- Autos
- Pets and animals
- Health
- Science
- Travel
Meanwhile, the least impacted niches were news, arts and entertainment, sports, business and industrial, and games.
RankRanger believes that this update is larger than the one seen in December.
In the top five positions and across the market, they said that volatility was high.
Comparing the two updates directly for position change, the June 2021 update caused more fluctuations than the December 2020 update.
In terms of the update itself, rumors are rife that Google is experimenting with a new algorithm or with new metrics.
If this is the case, it could be that the June 2021 update was a tentative release.
It could contain some of the biggest talking points while the rest come in July.
Could Google have protected us all from another 2021 digital marketing shakeup by splitting a large update into two?
Google Advice
As always, Google provides advice to those hit negatively by the new update.
It said that a negative position change in the rankings doesn’t always signal a huge problem with pages.
Instead, recovery is likely between Core Updates so sometimes patience is the best option.
Especially with part two of this update coming in July, it might be best to see what happens rather than making huge changes now only for everything to change again one month later.
If you still spot problems, look through your content and ensure that it’s all original, genuinely valuable, and that you have completed the page titles and descriptions appropriately.
More and more, Google is leaning towards genuine content rather than content that crams keywords and other SEO techniques.
If your content is worthy of being added to an encyclopedia on the topic, you have nothing to worry about.
If you are unsure about your SEO status, and content marketing plan, visit https://kingkong.co/ and speak to a digital marketing specialist about these new updates and how they might be impacting your organic rankings.
As well as the June and July Core Updates, Google is also rolling out the Page Experience Update before August 2021 so make sure you’re working towards this too!
