As a website owner you might know a lot about driving relevant traffic to the website, but are you seeing results from the traffic that you are redirecting? Simply getting people to see your web pages is not the main task. Are you visitors subscribing to your email or newsletter? Are they purchasing your products?
If they aren’t, then your website is not working to its full potential. You now need to figure out how to engage your audience in such a way that they take the required actions. It’s time to figure out how you can keep the audience on your website for a longer period of time, and increase your conversions.
Engaging your visitors is the top priority for a reason. They then tell their friends about your website and have a tendency to visit again. You create value for them and increase retention by engaging them. And as we all know it is always better to retain an existing customer than obtain new ones, it is sustainably cheaper for the brand.
Now that we have established the importance of retaining current customers, let’s move on to understanding how brands can engage their website visitors.
How to engage website visitors?
Here are some realistic ways you can incorporate to engage your website visitors and encourage them to take favorable actions.
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Use content
Posting fresh content every now and then is not only good for your SEO but also keeps the visitors engaged and creates curiosity to visit again. This also shows that your website is active, leading to authenticity.
Do you know what your visitors are more interested in? Have you taken a survey or asked them about their preferences? Your content on the website should be aimed at the target audience.
Providing valuable content makes them trust you even more. Visitors then understand that you cater to their needs and nurture their behavior, this is why they tend to like your website and engage more.
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Give them importance
People love when brands give them attention, and your community is no exception. Status is something that humans crave, it is in human nature, and this is why finding ways to make your visitors feel important is an important task.
You can offer them exclusive badges to keep them engaged. These virtual badges help with encouraging activity and return visits. Offering them some offers which are only for website visitors makes them feel like a part of a community.
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Leverage UGC
Another amazing and one of the most popular options is to use social media aggregator platforms like Taggbox, and display user generated social media feeds on website like Instagram feed on website, Facebook feed on website, Twitter feed on website, and more.
As a marketer, you must spend a lot of time making your social feeds the perfect version of your brand. And when your website visitors see social media presence it makes them trust the brand.
These platforms will help you with a code-free process of leveraging social media and other user-generated content on your website within a few minutes. You have all control over the content you display and can customize your entire widget.
This helps visitors understand what your brand looks like on social media, moreover you also showcase how your users are happy and satisfied with their experiences. You can show reviews in the header, footer, or sidebar.
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Show your personality
People love to interact with people, they like to see the true and honest side of another person. This is why it is suggested that you have a friendly “About us” page and include a phone number that is always reachable.
Try to communicate with your audience in the most truthful manner. Try to be yourself and do not pretend. Brands like Stu Green at Invoice Bubble always include an image by their name to give their pages a personal touch.
Another important part is to always ensure that users’ questions, queries, and complaints are always acknowledged on time. You might not be able to solve the entire issue at once, but simply acknowledging it and assuring the user can do wonders.
A little low-key lighthearted content with well-thought humor does not hurt. You can always add a short limerick between the lines to make the content more engaging. Moosejaw does a great job of adding humor to their purchase confirmation pages. They inform the users that they will continuously track the package for them, encourage them to post reviews, and also humor themselves making it the perfect piece of engaging information.
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Make a usable website
The experience you provide to your users makes them come back or decide to never visit the website again. Any minor inconvenience like the load time, keeping buttons too close to each other, the website’s interface, or its responsiveness, anything can affect their decision.
Ensure that your website is foolproof, ask your close ones to use the website, and speak to them about any minor inconveniences they faced. Ask them whether they got stuck on the home page, whether was navigation any difficult, whether the pages took time to load, etc.
Make your website absolutely simple and responsive. Minimize all the sparkle and bells, ensure that your CTA’s are clear and visible, use vibrant colors, and do not overwhelm your audience.
Conclusion
With this we come to an end to this blog, now you have a basic idea about how you can engage your audience on the website and ensure that they come back or at least take the required actions on the website.
