Lead generation is a very important step in sales, but a more important step is converting these leads to customers. If you live in India, you would likely have heard about Justdial and its effectiveness in lead generation. However, the problem is in converting these leads to SQLs who will eventually make a sales action.
There are several ways to ensure your leads from Justdial are utilised efficiently, but one that stands out is integrating an automated Customer Relationship Management (CRM) system into Justdial. By integrating CRM with Justdial through Justdial API, you can reduce the workload on your staff, know the right leads to follow, know the right staff to assign to a particular lead, and so much more. In this article, we shall discuss six benefits of combining Justdial and CRM.
Key Points
- Justdial and CRM are cost-effective and efficient ways to convert leads into customers ready to take sales action.
- Integrating CRM into Justdial reduces manual workflow, reducing human error and lead leakage to the bearest minimum.
Here are six of the most important benefits of integrating Justdial with CRM
1) Reduced workload for your staff
An important advantage integrating CRM into Justdial gives your company is the reduced workload. The system already automates most of the processes, such as lead capturing, scheduling follow-ups, and maintaining a database. Also, using most CRMs, your sales team only has to push a single button to make a call. These telecalling software will help your team save tons of hours with automation. You can also send message on Whatsapp from CRM itself.
This ensures that most of your sales processes are nearly perfect and free of human error. It reduces stress and allows you to assign other duties to your staff to make the sales process easier and more effective.
2) Follow up on leads efficiently
Customer Relationship Management system helps you save the details of your leads automatically. This provides the data needed to follow up on your leads who do not make an instant purchase.
Also, these data help you categorise your leads and their relevance to the products offered by your company. The data enables you to send specialised emails and run unique WhatsApp campaigns targeting your leads.
3) Assigning the right leads to the right agent
This is one of the most important aspects of integrating Justdial with CRM. With this integration, you can assign leads to suitable sales agents in your sales team. Many companies offer various services and may have sales agents who specialise in selling a particular service. For example, if you operate a poultry business that sells birds in their egg stage and matured stage, integration helps you know the specific product the lead clicked, and the sales manager can then assign the right sales agent to follow up on that lead.
4) It helps track performance
All leads will yield different customers. Market processes are largely imperfect, and all leads represent different values to a company. Due to these reasons, it is important to track the performance of your leads. Integrating Justdial with CRM provides relevant metrics like click rates and open rates. This will help you measure your strategies and ads to see if they yield the required result, need a few changes, or need to be stopped.
5) Reduction of Lead leakage
As earlier stated, integration reduces human error. Lead capturing in Justdial integrated with CRM is automated, ensuring you have every detail from every lead. At the stage of lead capturing, it is essential to retain all lead as the lead you consider least important may eventually be the marker that helps you re-strategise your sales process for better effectiveness.
6) More results at less cost
At the end of the day, whatever strategies are implemented in a company will eventually affect the company’s finances. Customer relationship management tools are cost-effective. Hiring staff to do the jobs manually will cost so much and may not be able to yield enough results as an automated CRM system.
Conclusion
Integrating Justdial with CRM is a must for every company. The advantages are overwhelming and will definitely make a huge difference in a company’s sales processes.
