Author: aliana

The success of events isn’t just about sales. There are also a lot of things that can be measured to identify whether an event is a success or not. Aside from the money you can gain from the tickets and other resources, you can also boost brand visibility, gain relationships, communicate with employees, and build a community. Although you won’t be able to buy something from the mentioned non-sales, you can still gain a lot of things that can contribute to the success of your company. However, you should also know how to measure these factors. In this article, we’ll…