Author: edifyingvoyages

If you run a small business, you have probably been told some version of this: “Just invest in SEO and you will rank.” That advice is about as helpful as telling someone to “just get in shape.” Rank for what? In which area? Against whom? And with what budget? After auditing hundreds of local websites, I can tell you this with certainty. Most small businesses do not struggle with local rankings because they lack effort. They struggle because they misunderstand how the system actually works. They spend on ads before fixing their foundation. They chase backlinks before optimizing their Google…