Author: managementconsulting849

Customer engagement and technology are rapidly reshaping how healthcare industries interact with physicians, patients, payers and other stakeholders. For many life science companies, customer relationship management (CRM) decisions involve more than simply selecting a CRM vendor, as they offer a chance to rethink the role of technology in driving growth, innovation and success. Life science firms that treat customer relationship management as a strategic pillar and not just a utility can tap into new sources of value and scale better outcomes across functions. Building a CRM that enables sustainable growth The first step in building an effective CRM architecture for…