Author: sansoftwares

Choosing a call center solution often feels like a technical decision. Businesses compare features, pricing plans, and screenshots. Demos are booked. Sales calls happen. Eventually, something gets signed. Months later, teams start saying things like, “This isn’t working the way we expected,” or “We thought this would solve our response issues.” What usually went wrong wasn’t the intent. It was the focus. Most businesses don’t choose the wrong system. They choose the right-looking system for the wrong reasons. Feature Lists Feel Safe, but They Hide Real Problems When teams evaluate a call center solution, they often start with features. Call…