Introduction
Google Analytics is an excellent tool for measuring website traffic and advertising performance. It’s free, but it does require some know-how to make the most of it. Here’s how to find out if Google Analytics is suitable for you.
Google Analytics is free, but with the right know-how and add-ons, you can make the most of it.
The short answer is yes, you can use Google Analytics for free. But let’s be honest: this is a part-time job, and unless your business has a considerable budget, the best way to get started with GA is by first tracking some of your most essential metrics.
Suppose you’re just starting with Google Analytics and want to ensure everything’s working properly before deciding how much time (or money) it’ll take to become an expert at using the tool effectively. In that case, we recommend reading our guide on getting started with Google Analytics in two weeks or less!
First, your website needs to be installed with Google Analytics if you want to use it.
Before using Google Analytics, your website needs to be installed with the code. This can be done in a few different ways:
- Several plugins will help you install Google Analytics into your site if you’re using WordPress. You can check out [this guide](https://www.wpmudev.org/guide/wordpress-plugin-google-analytics/) for more information about how these plugins work and what they offer.
- If you’re not using any WordPress solution, manually installing Google Analytics is very simple—go into your hosting provider’s control panel and click “Add other Plugins.” In most cases (especially if this is done by someone who isn’t an expert), this process should take less than 10 minutes!
If you’re starting with a new website or blog, you probably don’t have any historical data to compare your current results.
If you’re just starting with a new website or blog, you probably don’t have any historical data to compare your current results. In this case, Google Analytics can be a powerful tool for helping you optimize your content and improve the performance of your site.
If you’re an experienced marketer who wants to know exactly how visitors interact with their websites, Google Analytics is one of the best tools. It provides information on traffic sources, pages viewed, and more so that businesses can make effective decisions about what they need from their marketing strategy so that it works better for all involved parties involved (including customers).
That doesn’t mean your Google Analytics account is useless. So what can you do?
Now that you have a basic understanding of how Google Analytics works, it’s time to start building your reports and setting up goals.
- Set Up Goals
- Set Up Funnels
- Set Up Audience Segments
To get started, you should first learn how to access your Google Analytics account.
To get started, you should first learn how to access your Google Analytics account.
Google Analytics is a free tool, but it requires a Google account. Suppose this sounds like something important for your business. In that case, it’s probably worth investing in one of the paid versions of Google Analytics—which costs around $100 annually or less (depending on what features are included).
You can also use your Google account to access other Google products like Gmail, Drive, and YouTube (and many others).
Once you can log in and see the dashboard, take some time to familiarise yourself with the layout and terms used.
Navigate to the Google Analytics dashboard by clicking on your profile at https://www.google.com/analytics/overview/. Once there, click on “View All Reports” at the top right corner of your screen (it’s also where you’ll find other useful tools like How To View Your Traffic Data). You can then scroll down until you reach “Overview,” which displays all of your reports in one place so that they’re easier to access when needed.
You should now be ready to start looking at your reports in Google Analytics!
Now that you’ve learned how to access and analyse your data, it’s time to start looking at the reports. First, you should understand what each piece is telling you. There are five main reports available in Google Analytics:
- All Pages Report
- Site Maps Report (if enabled)
- Sessions Report (if allowed)
- Page Impression Share of Conversions Report (if allowed) * Event Tracking or Custom Dimensions can also be added here!
If, after reading through this article, you determine that Google Analytics standard needs to be corrected for you, there are other options.
Many companies provide analytics services. These companies can help you get the most out of your dashboard and keep track of all the data you need to make crucial decisions. They can also provide insights into how users interact with your site so that you can improve it in future updates or iterations!
Consider hiring a third-party data vendor who provides analytics services like HubSpot or Kissmetrics.
While Google Analytics is free, it provides a different level of insight than more expensive solutions. For example, HubSpot and Kissmetrics offer real-time analytics that show you how your website is performing in terms of user experience. They can also help you optimise your site architecture to increase conversions and reduce bounce rates.
These services are priced at $99 per month or $1,500 annually (the price varies based on your chosen plan).
While Google Analytics is free, getting the most out of it takes time and skill.
Google Analytics is an excellent tool for learning about your audience. It can be used for more than just website traffic, though, and it’s worth taking the time to set up an account and learn how to use it.
Google Analytics provides information about which pages on your site people visit most often, where they come from (i.e., what country), how long they stay on each page, what devices they use when they visit your site (laptop vs. tablet), etc. This information will help you understand who visits your site so that you can improve their experience before they even leave their desktops/phones/etc…
Read More: How To Fix Canon Printer Error E59?
Conclusion
Google Analytics is an excellent tool for anyone looking to understand the performance of their website. It can be stand-alone, but it’s worth considering any add-ons such as Real Time analytics or URL Builder.
