With the COVID-19 pandemic still raging across the world, online shopping has become the way to go for many people. Although online shopping has been on the rise for many years now, COVID-19 only accelerated the trend’s importance. As a result, as a business, you need to make sure that your website has all the resources it needs to successfully handle the demands of online shopping. One of the best ways to do this is by improving your website’s SEO, allowing you to attract more customers and ensure that they have a smooth shopping experience. So what do you need to ensure that your website possesses when it comes to ecommerce SEO? Here’s a checklist of the most important things your website needs.
Fast Load Times
One of the most important things for a successful ecommerce website’s SEO is fast load times. Your website’s load times are extremely important for several reasons, all of which are critical to the success of your website. First, search engine crawlers that visit your website will analyze the speed at which your website loads. Several search engines have stated that site speed and webpage speed are key factors in how a website is ranked on search engine results. As a result, if your website lags behind, then your search engine ranking will likely suffer as well. However, that’s not the only negative consequence your website will suffer. Slow loading times can cause users to become frustrated and search for other websites to take their business. Humans have increasingly short attention spans, so users likely won’t stick around to wait for slow loading times. If you plan to sell products on your website, then you definitely need to make sure that your website has fast load times.
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Site Structure
When checking that your ecommerce website is up to par for SEO standards, you’re going to want to ensure that your site structure is fully optimized. When your site structure is neatly organized, it makes it much easier for search engine crawlers to index your website. As a result, they’ll view your website much more favorably, likely boosting your SEO. In fact, many search engine’s have stated that site structure is one of the key factors that goes into analyzing a site’s search engine ranking. In addition, site structure is extremely important when it comes to doing business online. You want to make sure that customers have a very easy time finding what they need and checking out. If your site is disorganized and not structured properly, it’s entirely possible that they could become frustrated and leave your website before they complete any transaction. As a result, cleaning up your website’s structure and ensuring that it is totally optimized is a key part of readying your website for ecommerce.
Mobile Friendliness
Another huge area you need to address when it comes to your website’s SEO checklist is its mobile-friendliness. When search engines are crawling your website, your website’s mobile-friendliness will be a major factor in how it’s ranked. Search engines place a high value on how friendly your website is to mobile devices, mostly because around half of Internet traffic originates from mobile devices. As a result, if you want to rank higher on search engine results, then you’re going to have to go above and beyond when it comes to accommodating mobile users. In addition, mobile-friendliness is very important when it comes to user retention. Since a large portion of your traffic will originate from mobile devices, if your website isn’t optimized for the mobile experience, users will simply take their business elsewhere. Mobile users are simply too large of a user base and too important to the growth of your business to ignore, so making your website more compatible with mobile devices should definitely be at the top of your checklist.
