If you are looking for proper explainer video pricing, we have gathered some data for you. Honestly, we cannot really tell you the exact pricing for these productions, but we have a close estimate that you can use as a reference.
Explainer videos are vital tools to boost any marketing campaign. It is now the top choice if you want a more secure investment for your company.
So the question is, how much are you willing to spend to be successful? Before you answer that, let us give you the information that you came here for in the first place.
Explainer Video Pricing
Video Production for Small Investments
We all know that more companies prefer to spend less as much as possible in their marketing campaigns. That is alright because all businesses tend to choose the path where the money comes in rather than goes out.
So the lowest explainer video pricing that we found in the market is around $500. That is, of course, for a 60-second video. The longer the clip that you require, the more money it will cost.
If you think that a 60-seconds video is quite short and quick, you must know that according to Google and Forbes, people’s attention span lasts only about 8 seconds. After those crucial seconds, they decide whether to move on or keep watching.
So aiming for a video longer than 60 seconds is quite ambitious and unnecessary. What you need is try to cram as much information within the 60 seconds video and make it appealing and memorable.
It is also worth noting that going for the $500 budget on your explainer video means getting an average quality final product. So make sure to find the right people or agency to make your video.
Enterprise-level Video Production
The highest quote for an explainer video pricing that we found costs $80,000. Yes, that is quite a leap from the $500 mark, but this is where quality could deliver some kicks.
These agencies are using state-of-the-art technology and people that have vast experience in this type of marketing tool. So you could easily say that this costs more, but this should also have a higher value when it comes to mass appeal.
If you are willing to spend this much budget for an explainer video, you should consider the amount of time to have a good ROI. But still, explainer videos are typically for long term investment, so this should be reasonable for some companies.
Average Cost
For businesses in the middle tier, the average explainer video costs around $10,000. Actually, it ranges from $2,000-$10,000. We found that there are not many agencies that charge beyond $30,000.
Now, if this amount of money fits your marketing campaign budget, maybe it is time to get the ball rolling. After all, businesses and marketing campaigns are critical with time. Hence, time is gold. Is that right?
Note: It is also worth mentioning that the turnaround time for video productions can affect the cost. So make sure always to consider time when making decisions for your marketing plans.
So how much are you willing to spend for your explainer video? Time is ticking fast, and your investment is waiting.
