Amazon has been bringing several helpful tools to evolve machine learning and make it easier for developers across the globe. Keeping this trend in mind, Amazon AWS recently released a new approach in adding machine learning predictions to products and processes used by developers by directly integrating these predictions to their database.
AWS Machine Learning causes the client to rapidly assemble savvy applications that can perform significant tasks such as extortion location, predictive customer assistance, demand forecasting, and brisk prediction.
Issues with adding Models
It is more challenging to use the Machine Learning (ML) models with the databases, BI reports, and analytics reports. For instance, a production company cannot run sentiment analysis for a bad review about a product to tell the reviewer to change his review. The data related to reviewer is stored within the database. The issue is developing the prediction pipelines to transfer data between apps and models.
In earlier days, developers had to consider these predictions to use them in extensive process, application, or analysis and they all did it their own. It was complicated since it soaked up the efforts and time of the developers.
The experienced developers performed tedious app-level coding to copy data between distinct data stores and sites. Later, they introduced changes in the data formats before introducing it to the ML models for final output.
What changes are made by Amazon?
AWS introduces new approach to add ML to ML predictions with BI dashboards and apps. With the new approach, developers are able to use combination of tools like Amazon QuickSight with SQL queries. The approach makes it simpler for developers to add ML predictions without any need of building custom integrations, writing complex code, or learning separate tools. Individuals are able to do it without even having experience in ML.
Amazon ML synchronizes the past information and uses it further to give the important data to the user or client. Machine Learning helps businesses in many ways to promote their services and products by creating precise forecasting reports for sales team.
More variety of data is now available for developers’ access without extra coding and this boosts the speed of development process and makes it extra handy.
MySQL compatible database, i.e. Amazon’s Aurora automatically takes data into the app to run a ML model that developer has assigned. After that developers are able to fetch extra datasets conveniently via company’s serverless system named as Athena. Finally, they use QuickSight data visualization tool. Using the set of trio tools, i.e. Aurora, Athena, and QuickSight, developers can avail the best approach to the ML models development.
Take an instance of lead scoring model in sales where most of the targets are get picked and converted to sales. With the help of ML prediction, there is no need of writing any extra code. You may have to apply lead scoring model designed and intended by the data scientists and then use it in SageMaker. After this step, you need to command priority sales queues as predicted by the model.
Benefits of ML Prediction Approach
Being highlighted by Amazon, this process turns ML simple and easy to access for developers across the world. With vast access to bulk databases, the development process speed gets boosted without any requirement of introducing extra code sequences. Any person who knows SQL writing can use ML predictions within their apps without custom code. They can shift their focus on other different yet important parts of the process in most efficient way.
There are no forthright expenses for AWS ML just the user or client needs to pay for what they have utilized. This advantage in a way such an extent that the user or client can begin little and scale app as the business develops. ML offers major advantages to marketing and sales industry, such as:
- Consuming massive data from limitless sources
Machine learning takes up unlimited amount of data virtually. This data can be later used to review and make changes to the marketing and sales strategies designed as per the customer behavior pattern. Once the training of model gets completed, it will detect extremely related variables. Also, users can gain focused data feeds with lengthy and complex integrations.
- Instant prediction and processing
Users are able to make decision and act at right time when ML consumes data and detect related data at certain rate. For instance, ML is helpful in optimizing the best subsequent offer for the business customer. Simultaneously, business customer will get the apt offer at right time without any planning and making right ad for the customers.
- Understand past customer behaviors
With Machine Learning Solutions,users are able to analyze the data of past customer behavior. This helps in making better predictions related to customer behaviors.
Apart from this, ML is also helpful in spam detection with an ease. Older technology had rule based techniques which were applied by email providers to filter out the spam. The advanced ML is different in which spam filters are making new rules with the help of neural networks to discard spam mails. This neural network is intended to detect phishing messages and spam mail with simple evaluation of the rules throughout the network of computers.
Using ML predictions you do not have to write any extra code that would adjust to various codes contrary with one another aka the ‘glue code’. Moreover, ML also allows businesses to find new trends and patterns using large and different sets of data.
