Every year brings several creative and unique trends in the packaging industry. 2020 is said to be a Great year to bring innovativeness from function to aesthetics. Captivating colors, illustrations, and other design elements are coming together to create perfectly designed custom boxes that help the brands in breaking through the competition. Whether it is sustainability or smart packaging, these trends are going to change the future of the packaging industry. Here we are going to highlight some of the most creative packagings of 2020 to fascinate the customers:
1) Maximalism and Heavy Details:
Although minimalism will always have a place in the packaging sector, according to the opinion of experts; the economic downturn will bring this change. The customers will be looking for luxury and extravagance in their products. Therefore it is expected that maximalism will be at its top when it comes to custom packaging. For this, the packaging box manufacturers are trying to include heavy details while designing their custom made boxes for products. Such packaging is more creative, intense, rich in colors and attention-grabbing.
2) Illustrations with Doddle Art:
The year 2020 focuses on delivering a brand story by using illustrations and doodle art. Illustrations make your custom product packaging look clear and crisp by reducing 3-dimensional effects. Nutritional information, barcode, ingredients, and other details can be made more eye-catchy by using them. Doddle art is used to add splash fun elements. It is a fascinating way to inspire your work by producing fresh and innovative box packaging ideas. Child-like doodles act as a stress buster while intricate hand-made artwork provides a sense of depth to evoke emotions.
3) Transparent Packaging:
In 2020, most of the custom packaging companies have started working on transparent packaging to make their products outshine the crowd. It includes wholesale window boxes or box die cuts. In transparent packaging, you have to show the actual product color creatively. It has been successfully implementing among food, beverage and skincare brands but in 2020 is going to influence the entire packaging sector. Layering the design elements of transparent materials and using the actual product color as a design feature has allowed the designers to add contrast. This transparency trend is a win-win: It not only allows brands to work on a more minimal approach to the design process, but provide a great customer experience by maintaining the aesthetics.
4) Metallic Effects:
Another creative packaging of 2020 is designed by experimenting with some metallic colors. The designers usually opt for metallic elements like gold to give a shiny look. This can take their wholesale product packaging to a higher level and make the product look expensive. A professional designer uses different metallic effects to mesmerize the viewers. So, you are going to see more packaging labels coming in golden, silver and other royal colors.
5) Creative Packaging Shapes:
About 70% of the customers find colors, graphics, and shapes, the most fascinating aspects of packaging. The shape of your cardboard packaging boxes wholesale is an important thing to consider as it models how your packaging design looks like. In 2020, the designers are focusing on improving the shape of your packing boxes to create a deeper impact. This makes the customers more interested as they can have a view of the actual product before purchase. Moreover, the use of custom cut cardboard boxes an effective tactic to increase the practicality and visual appeal of your packaging.
6) Bold Typography
A packaging with creative and bold typography is already seen in a variety of graphic designs. It allows the brands to experiment and play with different elements. The designers have started using bold fonts to grasp customer attention and build brand identity. 2020 maxi typeface includes the splitting of words in different lines making it thicker and better. Let us take the example of these wholesale small boxes designed for MacDonald’s, one of the world’s largest fast-food brands. The packaging has massive letters and fonts designed in different colors to give an eye-catchy effect.
7) Natural and Earthy Tones:
The sustainable and ecological approach has been ruling the packaging industry for years. The year 2020 has given rise to a sense of vintage, encouraging retro designs that are close to nature. This has made the designers use natural and earthy tones to design their custom boxes. Although bold, bright and vibrant shapes also exist, but preference All types of low saturated green, blue and brown colors are becoming trendy. These earthy-inspired color palettes have provided a bigger platform for organic companies to market their products. Moreover, the preferences of customers have also changed towards buying from more ecological brands.
