Online marketing jobs are considered to be mainstream jobs in India nowadays. Till a decade ago, digital or online marketing was not given importance and many businesses followed traditional marketing practices. But, not anymore. In today’s time, a strong online presence with an effective online marketing strategy can help in building your presence in the market. Online marketing creates your brand identity, promotes your product and services, and finally leads to the way to the success of your business. Every day more and more companies/industries/businesses are realizing the fact that there is a need for digital marketing, and it is no longer an optional marketing technique. Accordingly, there is a great demand for online marketing jobs in India.
Job Profiles and Positions of Online Marketing Jobs
Digital marketing or online marketing jobs work on 2 levels:
- Generalist level: This can be either as a beginner or as a marketing head. In the first case, you have to handle the complete online marketing of the business. As a marketing head, you need to use your complete knowledge to guide your team to deliver effective results.
- Specialist level: Here, the aspirant needs to work for an agency or a corporate house. There will be in-house digital marketing departments, where a complete hierarchical structure is maintained, right from entry level to senior positions. There are others who outsource digital marketing jobs to agencies.
The actual nature, role and position of online marketing jobs depend upon the industry. While the job role is more challenging in the advertising and marketing industry, it may not be so high profile in the manufacturing industry.
Types of Online Marketing Jobs
Here’s a list of the different online marketing positions available for those who want to pursue a career in this field:
- Digital Marketing Executive/Manager
- Content Marketing Executive/Manager
- Content Writers
- Content Managers
- Search Engine Marketers
- Inbound Marketing Manager
- Outbound Marketing Manager
- Social Media Marketing Experts
- SEO Executives/Managers
- Conversion Rate Optimizer
- Copy Writers
- Email Marketer
- SEM (Search Engine Marketer)
- Display Advertising Specialist
- PPC Executive / Manager etc.
All these jobs positions can start from entry level as executives to team lead and managerial positions. At the senior level, online marketing jobs can give you the position as Digital Marketing Head, Product Head or Project Head. Hence, this field has significant growth prospects.
Skills and Eligibility Criteria for Online Marketing Jobs
To be very frank, there are no technical or professional degrees required. Most of these jobs can be learned while on the job. Graduates in any disciple can apply for online marketing jobs. But, for better job opportunities, it is advisable to obtain a diploma or certificate of a digital marketing course from a reliable institute. A graduate with good English Writing and comprehensive skills has a good chance of doing well in digital marketing. Online marketing is constantly evolving. So, candidates need to keep themselves updated with the latest trends in online marketing. There is a need for the attitude of constantly learning to be successful in online marketing jobs.
The Scope of Online Marketing Jobs in India
All across the globe, more than 60% of businesses use some method of online marketing. Internet marketing is a billion dollar industry. According to the latest reports, over $9 billion was spent in digital marketing in 2018, and this is projected to grow to $11 billion in 2020. This implies that there will be thousands of online marketing jobs required to implement the planned expenses, globally, including India. According to another report, the share of the online payment transaction in the country will grow from 13% in 2015 to 30-40% of total transactions by 2020. Moreover, the number of active Internet users in the country is growing significantly, both in urban areas as well as the rural areas. The Digital India initiative taken up by the Government of India has given more thrust to this industry. In India, the demand for online marketing specialists will remain high. Well-trained and highly skilled professional digital marketers are always sought after. India is known to be one of the largest outsourcing hubs in the field of Online Marketing. So, online marketing jobs offer tremendous career opportunities to find your career in this field.
