A majority of people in metro cities of India don’t invest in television these days as they are able to consume content digitally on a mobile phone or other portable devices.
But you would be amazed to note that India is one of the biggest consumers of content on TV. You can still find families spending their leisure time by being glued to a TV.
The TV is a viable Medium of Advertisement in India
The scenario is evident in most of the cities in India, especially when there is a Cricket match on. As a result, TV still remains a vital medium of advertising and marketing in India. Let’s explore more on this in this short post!
The consumption of video on digital platforms is increasing in India. Still, good old television continues to be counted in terms of penetration. It has a large headroom left to fill.
The recent Broadcast India Survey (BI-2018) conducted by BARC India says that the nation now has 197+ million TV households. The figure is up from 183 million in 2016.
Going by these numbers, TV still holds its fort in terms of reaching out as the vital medium of advertising and marketing. TV penetration now also stands at 66% in comparison to 64% in India. For multiple brands, TV still remains a consistent performer in helping them reach out to families via advertisements.
The TV has also been able to revive its fortune in terms of being relevant in comparison to digital mediums. With the advent of Smart TV technology, including OLEDs, QLEDs and more, television has been able to make its presence felt among digital mediums.
With the choice of switching between DTH-based platforms and the web, it is now possible to watch the choicest of the content across genres.
What are the best Smart TV models available in India?
LG 32 Inch HD Ready LED Smart TV 2019 Edition
- HD Ready 1366 x 768 pixels 32 Inch screen
- 10 W speaker output
- 50 Hz refresh rate
- 2 HDMI ports
- 1 USB
- WebOS Operating System
- Smart TV – Netflix, Hotstar and YouTube and other apps
Price – Rs.20,000.
Samsung N4200 32 Inch HD Ready LED Smart TV
- 1366 x 768 pixels HD Ready 32 Inch screen
- 10 W speaker output
- 60 Hz refresh rate
- 2 x HDMI ports
- 1 x USB port
- Smart TV functionalities
- Netflix, Hotstar and YouTube
- Tizen Operating System
Price – Rs.22,000.
Sony Bravia X7002F 49 Inch Ultra HD 4K LED Smart TV
- Ultra HD 4K 49 Inch 3840 x 2160 pixels display
- 20 W speaker output
- 50 Hz refresh rate
- 3 x HDMI ports
- 3 x USB ports
- Linux based Operating System
- Direct YouTube and Netflix button
Price – Rs.65,000.
You are now aware of the best Smart TVs across brands so that you can pick the best models as per your needs and budget.
You can now divide the cost of an LG TV and other brands over a suitable tenor and pay only fixed EMIs. The facility could be availed on the Bajaj Finserv EMI Network in 80,000+ stores, and 1800+ cities in India. Bajaj Finserv also offers pre-approved deals on EMI finance and personal loans and more.
