Ever since live streaming solutions came into existence way back in 2014, it has been blooming on the internet. Periscope was the first live streaming social network that bought live webcasting into play, later all other social media platforms walked on the same path. The marketing trend has been completely changed with the evolution of live broadcasting services. An incline of digital marketers towards live streaming solutions has been noticed. It has helped various brands to leverage, thereby expanding its reach globally and boosting sales leads.
Live Streaming On Social Media
Live streaming events on social media gained hiked in no time and become a popular marketing strategy for brands. With the change in the time, it has been noticed customers feel more connected to brands that share raw and authentic content rather than scripted content. A survey reports that every other day brands are seeking social media live streaming guides, to Live stream events on social media.
Instagram Live
Instagram has paced up its game and introduced Instagram live in November 2016, just after it introduced Instagram stories. Live broadcast services for Instagram has helped various brands in many ways. Instagram is the trending app amongst gen Z and the brands that target gen-next can easily reach its potential customers around the globe. It allows brands to stay ahead of their competitors and mark their presence in the digital market. Instagram has millions of active users around the globe, brands that opt to stream live on Instagram are benefited in enormous ways. It allows brands to connect with their target audience on a personal level, resulting in a customer-brand relationship.
Instagram live streaming solutions are easy to use as it has advanced interactive features which allow brands to connect with the audience through comments and messages during the live webcast. It has completely removed the distance between brand and audience, by allowing the audience to actively participate in brand strategies. The suggestions and feedback given by target customers are valued by brands equally. A live streaming social networks like Instagram can help any brand to boost its sales, expand its presence and increase brand awareness. When a brand opts to stream live on Instagram, the live webcast stays on Instagram for 24hours timeline, after the live event gets over and is displayed at the place of Instagram stories with a “Live” badge.
You must be puzzled with various questions like How Instagram live streaming solutions can help any brand to grow ? or how to use Instagram live Streaming for marketing a brand? We will discuss further in the article how live broadcasting services for Instagram helps you in promoting and growing your business.
1. Launch & promote a product online
The current dynamics of marketing has been completely changed in the current era of digitalization. Instagram live streaming solutions allow brands to launch a new product online and create a buzz around the world. When a brand launches its new product by streaming live on Instagram, it reaches millions within no time thereby creating the hype about the latest brand product in the market. A brand can talk about the product while streaming live. A brand can discuss its positive dynamics that make the product worth the buy, cost of the product, from where the customers can buy it and so on. Live streams help brands in reaching a wider audience base without any geographical restrictions.
2. Demonstrate the use of a product
Instagram live streaming solutions allow brands to demonstrate the use of the product to its audience. Brands can easily educate the audience about how exactly the product works simply by opting to stream live on Instagram. It allows the audience to interact with the brand and ask a relevant question regarding any confusion or can put up their feedback and suggestions. Effectively demonstrating every step to use the product, increase the sales of the product. Live demonstrations can easily attract large masses of audiences, as it gives customers valuable insight into the product.
3. Host Q&A sessions or conduct live Interviews
Brands that opt to stream live on Instagram can engage its audience with interactive sessions. Instagram live streaming solutions allow any brand to conduct Q&A sessions that allow brands to interact with their audience through real-time commenting. It helps brand and customer to understand each other in a much better way. Q & A sessions working as an effective tool for interacting with potential customers around the world.
Brands can answer the most relevant questions while streaming live on Instagram. A direct answer from the brand builds customer trust and makes them feel valued.
Hosting Q&A sessions and conducting live interviews on Instagram Live allow customers to know about products, services, and all the other relevant questions directly from the brand.
4. Share your company events on live streaming social networks
Sharing your company events with your audience helps in giving your business the much-desired hike. Instagram live streaming solutions allow your brand to share a real experience of your brand or business event, thereby promoting it globally. Whether your organization is having a business conference or your brand is organizing any event, stream live on Instagram to allow your viewers to have dynamic experiences. When a brand opts to live stream events on the social media platform, it reaches a large number of audiences globally, thereby expanding brand presence.
5. Organize flash Sale or Giveaway
Organizing flash sales or giveaway, while streaming live on Instagram boosts audience engagement. Flash sales are limited to a specific time period, which creates a sense of awareness among customers. It allows customers to make instant purchase decisions, thereby boosting brands sale. When a brand organizes a flash sale, a discount code is created for a short duration that allows customers to buy the product while using that code. An attractive deal can attract large masses of audiences in no time.
Instagram live has been a favorite and the most popular marketing tool for digital marketers in the current era of digitalization. It helps in attracting and engaging more audiences than any other form of traditional marketing. Instagram live helps a brand to build a relationship with its potential customers which later results in brand loyalty. There has been no doubt that Live webcast services for Instagram, have helped Instagram to become one of the top trending live streaming platforms, which is helping several brands and businesses to leverage.
