Every business entering into the corporate world has a vision. Whether you have a physical setup or plan to work only on virtual grounds, it is necessary that you have a website. Societies around us are moving towards ecommerce. This is why every business needs to have a properly designed website to gain a foothold in the market.
Entrepreneurs desire to have more visitors, qualified leads and more revenue from their website. If you are a startup business, it is quite a challenge for you to stand against major players in the industry and attain recognition in the market. A website will do that for you. It gives you an identity in the industry. This is the reason why you need a credible and competent website design. It reflects your dedication, nature of work and commitment to prospects. A secret behind successful business websites is that they incorporate the right SEO tactics and keep feeding their design with the right elements.
Considering that you are a startup business, your website may not provide you with instant positive outcomes. But it will make progress in due time if you find a smart web design plan that aligns with your business.
Below, we have listed a few tips that you can integrate into your startup website and attain higher conversion rate:
- Create an instant impression
Despite popular assumptions, the “back” button is the most widely used button on a website. In today’s fast-paced environment, there are minimum chances that a visitor will wait long for your website to load. Experts state that a website must load within three seconds. According to another opinion, the first five seconds of the first visit are really important. You need to grab the attention of the user in those five seconds.
Use a combination of elements to astound them, graphics to catch their sight and persuasive text that compels them to read further. You should then punch in your value proposition. Given that your business is in its initial phase craft your vision in a way that the user immediately gets attracted to your offer.
- Optimize for mobile
The use of smart devices has rapidly grown over the past ten years. When starting a website, make sure the layout fits every screen. It should stay consistent on the desktop as well as on all screen sizes. An Adobe research found that 73% of the customers think that the content must display well on their devices so they can engage with it in a better way. At this point in your career, you must be dealing with a lot of hassle. We recommend that you hire an ecommerce website design company to handle all affairs related to the web.
Ask the company to work out an exceptional design. It should be such that users can find relevant information with ease. The website must also offer convenient navigation that allows customers to shift between the tabs quickly. Even a slight shortcoming can lead to a poor customer experience that will deter people away from your website before it gets market acknowledgment. Mobile users, in particular, are five times more likely to leave a website if it isn’t well optimized for their screens.
- Place clear calls to action
The website design must follow the company goals. And, your marketing plan lets you identify your ultimate needs. It will help you spot the products or services that need a little push-over. So proceed with a clear objective for your website. Whether it is a button for Download, Purchase or Submit, it should have a clear position on the webpage. This shows that you value the time of your customers. Leather skin shop is a good example of a website that displays products right there on their homepage. The directions to purchase or accessing details are written clearly, making it quite simple for the visitors.
It will take some time for you to understand the behavior of your customers. But once you get the hang of it, you can then fulfill their needs and upgrade regularly. 70% of the businesses fail to integrate clear calls to action. Make sure you aren’t one of them.
- Use photos and slides
Current observation reveals that websites are inclined to use large scale images on their landing page. They believe it gets user attention and improves their credibility. You may follow this trend too if you think it goes with the nature of your business. A slider of images makes it possible for the visitors to go through your latest projects. This will build up their interest and compel them to find out more about your services.
- Create a brand identity
Your entrance in the virtual world should be a collaborative operation. Make sure you launch with a cohesive message on your website and other social platforms. Start by hiring a professional logo design company. This will turn into a graphic ID for your company and will appear across all pages of your website. Ensure that it is responsive for all devices. The user interface, layout, and design will project an image of your company, so make sure they match the overall theme of your business. An authentic brand identity across all platforms will lead to a 23% increase in revenue.
- SEO – use accurate keywords
SEO is the process of increasing traffic to your website through a search engine. Although it is simple, the search engine algorithm is constantly changing, and competitors are upgrading their keyword integration, as well. This means that you must constantly track the incoming traffic and what leads them there. Your keywords can either move you to the top of the search grid or bring you down. Ask your creative geniuses to place them cleverly with each web update.
There is no better way to have a successful startup than to have a functional website from the beginning. Implementing these tips with strategy will help you construct a futuristic website that brings in a high conversion rate.
