The e-cigarette business is a flourishing one. Some consumers are opting for these rather than traditional cigarettes. Some people see it as popular to smoke these. Many brands are producing the product. You need to make your product be the most prominent on a store shelf if you want it to sell. When this is the case you can increase sales, which will help the brand. However, you need to know how to design the packaging so that it attracts.
Interesting facts about e-cigarette boxes
These boxes store the e-cigarettes. They keep them safe from any harm. They can also market the brand and product.
The following are 8 tips that will answer all your queries when it comes to e-cigarette boxes:
Who are you catering to?
The first question that needs to be answered is this. You are designing packaging to attract consumers to the product. therefore, you need to know what they will like if you want to make something which will draw their eyes.
When it comes to e-cigarettes the customers can be male or female. The age range is for adults and retirees. Kids are not allowed to consume the product.
You need to know where these consumers mostly buy the product. It can be online or in a brick-and-mortar store. If you are selling online you have to make the box strong as it will need to be delivered. If it is in a store it should attract and be strong as well so that the box does not break and give a bad impression of the business.
What material to choose from?
You will want to get the strongest and safest material for e cigarette packaging. It should be able to keep the merchandise secure at all costs. Good ones to choose from include cardboard, corrugated cardboard, and Kraft.
When these are used to make the boxes, you can be certain that they will be strong. You can also show your business by choosing environmentally friendly material. Consumers who are conscious about this will be drawn towards your brand rather than the other ones who pursue careless packaging.
How to make the box secure?
If you want to give a good image of the brand it is necessary to make packaging strong. This can be done by choosing sturdy material for the boxes. Apart from this you also should make the boxes of the right size. They should not be too big or too small.
When they are too big it can result in the movement of the e-cigarettes. If the boxes are too small, the products will all be squashed together.
What do consumers need to know about the product?
Consumers need to know all about e-cigarettes before they will decide whether they want to buy them or not.
Find out what is required by law in the place you stay. Add this information if you do not want to get penalized. It may be important to state the age limit of those who can and cannot buy the product.
You can give instructions on how to use it. Precisely state what the product is. Do not add too much information that people become confused.
What colors to choose for packaging?
You may have heard that there is something like color psychology. This states the fact that colors may be able to produce a feeling or mood in consumers. Research on color psychology and what different colors mean to different people.
You should choose those that give a good feeling. For this product, businesses may choose to be simple. A few colors may be used to show the seriousness of the merchandise. You may want to use dark ones or light ones.
What pictures to add?
The images included in e-cigarette packaging are important as well. You may want to include a picture of the product. If you decide to do this make sure that the image is a realistic one. Consumers should not be dissatisfied when they open the box and see the product within.
You may choose to be simple and have no images at all. This can also work if you do it correctly. Some consumers will be drawn towards that brand which makes things simple.
What is trending?
It is important to know what is trending in the e-cigarette market when it comes to packaging. This is not because you should copy anything. By knowing what is trending you can get some ideas of what is working. You can see what is not attracting consumers and avoid this.
You have to stand out so it is important not to copy. Just get ideas that can be used and advanced. Minimalism is trending. This is because it makes boxes look simple, and are clear to understand.
What box style to opt for?
You should choose a style which will give a good image of the product. There are many style options available. You have to know which one will be best for your product.
For e-cigarettes, one can opt for a window box that shows part of the product. It will give consumers more confidence in knowing how the merchandise is. They will not be disappointed when they open the box. The box should be functional and easy to use. They should not confuse consumers in any way.
The above are six tips to answer all your requirements when it comes to e-cigarette boxes. These will help you create a box that will stand out and be prominent in a store. The packaging should be made in such a way that it attracts the right customers. It should not draw the eyes of kids for instance. Make the box out of strong material if you want to give a good impression of the brand. It mustn’t break. If it breaks people will think that the e-cigarette inside is also of a low quality.
