Apple recently hosted its Worldwide Developers Conference (WWDC) and as expected they did not disappoint. Below are some of the biggest development you can expect from Apple this year including news on the cloud and a new OS.
OS X Mavericks
Apple’s new operating system OS X Mavericks was finally announced at WWDC after months of speculation. The upgraded system has enhanced the performance of traditional software components such as battery life, maps and Safari web browsing, while also introducing the innovative new iCloud Keychain. This encrypted device aims to provide a one stop shop for storing passwords, debit and credit card details. In a world with an increasing number of passwords to remember for all manner of activities, this function is expected to prove popular with consumers.
iTunes Radio will allow streaming and one click purchasing of songs. It aims to challenge Spotify’s hold of the music streaming market and capitalise on advertising revenue. Industry insiders believe Apple will earn between 4-12p on each purchased song, meaning in order for the venture to break even only one song needs to be purchased from every 50 listens. This seems a sound business expansion for Apple, who already have an untapped market of 300 million users with iTunes cloud accounts.
By far the most anticipated announcement of WWDC was the initial introduction of iOS7. According to CEO Tim Cook the design is “packed with new features” and includes “an amazing new interface”. The traditional iOS format has undergone its biggest revamp since the launch of the iPhone. Presently available in a beta version it’s anticipated the iOS7 launch next year will help rejuvenate the price of Apple’s stock, which has fallen by 38% since the all-time high last September of $700.
The first revamp of Pages, Numbers and Keynotes since 2009 is designed for improved integration with Microsoft and works with a wider range of browsers such as Chrome and Windows. The aim of this feature is to increase Apple’s hold amongst enterprise users who regularly use their devices for work purposes and take them into the office. As the office environment is dominated by Apple’s key competitors this step could help them gain a firmer foothold in the business market.
Insiders believe the decision to integrate existing software with competitors will be a difficult transition process for Apple, with constant tweaking and updating needed for this line of business to be successful. It demonstrates a major step in the direction of the company towards catering to the needs of a wider business audience.
Jon Smith is an e-Marketing Specialist for Insight, a leading provider of IT hardware, software and solutions.