Author: socialmediainfinity

Kilkenny is a city of storytellers. From the guides at the castle to the crafters in the Design Centre, communication is central to how business is done here. However, many businesses struggle to find their voice online. They fall into “corporate speak,” using jargon that alienates customers, or they say nothing at all, leaving their websites empty and lifeless. Content strategy is the art of planning, creating, and managing the text and media on your website to achieve business goals. Design draws people in, but content keeps them there. It answers their questions, alleviates their fears, and persuades them to…