For better economic benefits, social adaptation, technological feasibility, and labour dynamics, businesses are continued to leap on the technological advancements. It is evident from the stats. Mckinsey reports that 66% of businesses have automated their business in 2020, and thus, the ratio increased from 57% recording in 2018.
There is a need for utilizing and adopting better tools for businesses to thrive with automation. Among many, CRM and ERP are the widely used software to monitor, maintain, and manage the infrastructure of business processes. These are specially designed to assist businesses in their quest for automation. Here we will only discuss why CRM integration is important and how businesses can increase their revenue by implementing CRM.
Integrated CRM for Marketing & Sales
CRM or Customer Relationship Management software aims to bring the sale and marketing department into close collaboration and provide better insights and support. For better management of sales and marketing, it is important to understand what stages do the buyers go through before reaching a decision and how the CRM can help you at every stage of the buyer’s journey.
The first step is lead attraction, it is followed by lead tracking, nurturing, and providing personalized content to turn the MQLs (Marketing Quality Leads) into SQLs (Sales Quality Leads). All of these involve a great deal of collaboration within the marketing and sale department.
Usually, the process starts with the marketing department. Unlike traditional marketing, CRM integrated with marketing tools can smoothen the process. There are multiple CRMs available in the market, but HubSpot CRM implementation is preferred by many because of the resources and tools it provides to marketers. It is designed to support the marketing strategy and lessen the burden of marketing by automating lead tracking, nurturing, and follow-up, leveraging different marketing platforms to make the strategy robust. Once the lead is converted to SQL, the role of the sales department begins.
The sales and marketing department further streamlines the operations by offering assistance to the customer support and service. CRM can be optimized to provide prompt response and AI-enabled Chabot. It makes the customer feel valued and result in a conversion.
For this very reason, Zoho SaleIQ is one of the best options. It is a widely used CRM integration that allows the sales department to interact and communicate with leads, based on their region, preference, and other demographics. Moreover, it provides lead tracking & scoring, and continuous customer support when integrated with Zoho CRM.
Similarly, SugarCRM, Odoo, Zoho, and HubSpot CRM can also be integrated with Xero, Quick Book, Infusionsoft and QuoteWreck, etc., all of these integrations automate the sales and marketing process and helps the sales department to collaborate with the accounts department when integrated with a CRM.
CRM Integration And Revenue
The process doesn’t end with acquiring and closing the lead. The most difficult thing is retaining customers. With this, CRM integration is proven useful. It offers AI-powered Chabot that can be programmed to provide a prompt response. Besides, scheduling and automatic follow-up make consumers valued and turn an occasional buyer into a loyal customer, and hence, the stream of revenue begins. Moreover, it provides a self-service portal to the subscriber and allows the company to keep a comprehensive account of every customer.
Here the question arises, how SMEs and SMBs can benefit from CRM. Well, the answer is simple, integrating CRM means a transparent system, detailed insights on customer interaction with your products and preferences, and lastly, it provides real-time data to the marketing and sale department which is channelized to turn MQL into a long-lasting client. So, whether you are dealing with B2B or B2C, and need professional assistance for CRM implementation or integration, Techloyce CRM consultants have got you covered.
Concluding Remarks
CRM is a complete solution for SMBs and SMEs. It can be integrated with multiple applications and remain user-friendly. Along with sales and marketing, it brings all the departments onto one platform and helps the business in automating invoice generation and billing management.
