Product photo editing is one of the most important aspects of ecommerce and online business. Especially if you use an online selling platform like Amazon, you should be careful about product image editing more than anything.
In ecommerce, consumers make their purchase decision by seeing product photos. If they can’t get the best details of the product through image, they will leave your site and go to competitors’ instead.
In this way, product photos can make or break consumers’ purchase decisions. If you are going to sell products online but don’t know how to make your product photos look professional, this article will help you with that.
Here we are going to disclose what professionals do to edit product photos.
What do Professional Photographers Use to Edit Photos?
Professional photographers use software like Adobe Photoshop, Adobe Lightroom etc for editing product photos.
However, in most cases, photographers remain busy capturing product photos. They don’t have enough time to edit photos on their own. Therefore, they outsource photo editing services to ensure their photos look professional.
Hiring professional photographer to capture product photos will cost you a little bit more. On the other hand, finding a professional editing service online will save both your time and money, and you don’t need to worry about the results. Because they will take care of everything to make your product photos look professional.
In this regard, you can proceed by capturing product photos with smartphone camera, and the rest will be done by editing. We will show you what professional editing techniques professionals use to edit product photos in the next.
How to Edit and Make Product Photos Look Professional?
Experts use professional photo editing software like Photoshop to edit and make product photos look professional. This is the most feature-rich platform to edit all kinds of photos precisely.
If you have never used photoshop before but want to use it for your purpose, you can consider the photo editing techniques professionals use below. These editing techniques will help you turn any simple product photos look professional.
Let’s see what techniques you need to learn to make photos look professional:
Remove the Background
When editing product photos, first thing you need to consider is removing the background from your photos. Sometimes it seems necessary to remove background from photos and add a white background especially if you are focusing platform like amazon.
It is proven that using a white background in product photos increases the conversion rate by giving consumers more product details.
Remove Blemishes and Make it Smooth
This is an essential part of product photo editing as it wipes off all the blemishes, scratches, and stains. The raw product may include unwanted blemishes that should be removed. It helps to make product stand out and make it impressive.
Color Correction
Color correction is one of the important aspects of product photo editing as it helps to change the color of any object. Using photoshop’s color correction technique, you can simply change the color of hair, dress, shoe, and anything you want.
If you have a product that offers different colors, you don’t need to capture photographs separately for all of them. Just take a single shot, change the product’s color with all the available colors and display them together.
Use Shadow Effect
Photoshop allows adding shadow effects to make products look more realistic. Based on the product and requirements, Photoshop experts use different types of shadows such as drop shadow, natural shadow, and reflection shadow. Shadow effects are a great way to add depth to your product and make images look attractive.
Ghost Mannequin Effect for Apparel
If you are a clothing business and going to sell products online, ghost mannequin is the most important thing you need to consider. Ghost mannequin is an advanced photo editing technique that shows apparel images with a ghost mannequin.
Using real mannequins for online clothing images isn’t practical for many reasons. For instance, it can be expensive and time-consuming to set up photo shoots with real-life models.
On the other hand, employing ghost mannequin effect for apparel images is cheap and effortless. Moreover, it makes images look like they are floating on the surface and is way more professional.
Photo Retouching
Photo retouching enhances the overall condition of your image by adding more features and effects. Photo retouching fixes all the major problems of your image, such as removing background, and blemishes, brightening dark areas, applying shadow effects, and so on.
The final result is a more polished photo and a better representation of the product.
Concluding Remarks
Professionals use these editing techniques when editing product photos for ecommerce and online stores. If you are just going to start with a new online business, going through these editing processes will give you more professional results for your image.
If you consider hiring professional editing service, you can specify the type of editing you want and can achieve the best results from outsourcing.
