Eyeshadow is one of the best aspects of makeup. I personally love eyeshadow as it gives me the creative freedom to express myself, my mood and my skills with an eyeshadow brush. Where eyeshadow came in pressed powder, back in the day, it now however has different formulas. The formulas used to manufacture eyeshadow majorly is matte, cream, pressed pigment, metallic and a new type has been added to the mix i.e. glitter. Eyeshadow is such an amazing product and requires packaging that is equally as amazing.
Makeup companies nowadays like Anastasia Beverly Hills, Jeffree Star Cosmetics and Lunar Beauty aim to come up with innovative and creative packaging that is functional and works as an added incentive for the customers. Well, if you are a makeup manufacturer and are looking for inspiration to design your custom eyeshadow packaging, read on below for a step by step guide.
Step One-Research:
The first step in creating the perfect packaging for your eyeshadow is doing a market search. You need to go out and look at what other brands are doing when it comes to packaging. Going into stores like Sephora and Ulta will give you an idea of the materials and the different finishing being used. You need to keep an eye out for things that cannot be gauged through the screen of the computer. Conducting thorough market research will give you a better idea of what is trending in the beauty industry, what works and what flops. The end result for your research should result in you having a definite or at least a few ideas for your boxes.
Step Two-Reaching Out:
The next step entails reaching out to packaging manufacturing companies with your ideas and getting quotes. Most companies offer free quotes and you might as well take benefit from them and throw your ideas around. You will understand what kind of packaging box will bite a chunk out of your wallet and which will sit easily with it. Moreover, most packaging companies also offer free design support. In-case you do not have a design of your own, you can ask if the company offers design support, if they charge anything for it or not.
Step Three-Customizing:
Now is the fun part! In this step, you can let your creative genius reign free
and design the eyeshadow packaging box of your dreams! For an affordable one we
would suggest going with classic cardboard. Having a neutral colored box is one
of the safest steps to take and it looks good throughout the year. It is not
necessary that you go over-board with the add-ons that the company offers. The
more add-ons you incorporate, the more the company will charge. Keep it simple
by opting for a nicely printed box with matte finishing. Matte may get dirty
quickly as compared to glossy finishing, but it looks the best. If you would
like to go the eco-friendly way, we would suggest going with plain kraft and
minimal printing. Always remember people, less is more!
If you would like to order custom printed eyeshadow packaging boxes, get in touch with Custom Boxes Hub for more information.
