SEO evolves and adapts to changing search engine algorithms. Well accepted SEO practices include use of title tags, description, keywords, headings, search engine friendly URLs, quality content, ease of navigation, script inclusion, internal linking, layouts, geo-tagging, robots.txt and analytics among others. If you wish your website to be up to speed, make sure you include the following SEO practices this year.
Give importance to content:
Content is king is the old adage that still holds true in SEO. Search engines give weightage to pages with good, informative and current content that keeps visitors engaged and coming back for more.
Focus on Links, Social Media and Content:
While content is important, it works in tandem with social media where you reach out to a wider audience. Social media is a free way to gain followers, create your groups and a unique brand image as well as links to your site. When you think of links, consider only quality sites that have good standing with search engines to help your site be noticeable.
Leverage Google Authorship and Build Brands:
Project yourself as an author of truly informative and engaging content and leverage Google Authorship on your way to creating a unique and strong brand presence.
Target Mobiles:
Majority of people use smartphones to browse the internet and shop, find products and services or stay in touch. This means responsive website design is not an option but is indispensable if your site must display uniformly regardless of device, operating system or browsers.
Social Media:
Social Media is a favourite of Google and other search engines that look at how popular you and your website are on social media networks. Focus on social media marketing to help your website rise in rankings and get you quality traffic. Leverage the power of Google Plus and create your unique identity online.
Focus on User Experience:
While keywords, navigation and link creation are no less important, the emphasis is on the user, understanding targets and modifying your website to be more user friendly. People look for solutions. Analyze your site to see if your content offers solutions. This means you need to make efforts to know what users want through surveys and conversations or forum posts.
Page performance:
If you want results you must know how your page is performing and the returns you are getting. This means knowledge of analytics, conversions and so on, a part of your SEO arsenal to refine strategies as you go along.
SEO in 2019 is different from what it was a year or two ago and as search engines evolve so will online marketing strategies. Keeping current is necessary to stay at the top. The best practical way is to leave it all to a professional seo company based to get you measurable results.