If you are running a business, you are most likely investing significant resources into your digital presence, trying to maximize the return on investment. The difference between doing a bad job (or no job, for that matter) and a great one could be crucial to the overall success of your enterprise.
Online presence is now vital for every business and its importance will only increase in the future. That’s why you need to be fully aware of all the elements that can lead to the development of your business. One of the often neglected items in the big picture is backlinks. This is unfortunate, since they have so much to give.
If of high quality, your backlinks will help Google push your website to the top of search results, but that’s not their only benefit. Here are five main advantages of having high-quality backlinks as part of your marketing campaign.
Domain and page authority
One of the criteria Google uses to rank pages is the quality and quantity of inbound links to the page. Basically, the higher your domain authority, the higher you’ll be ranked for any relevant search query. The domain authority is largely influenced by the number of relevant links to your domain, which is why you need to invest in the quality of your link building campaign. This should help your pages rank much better in organic search results.
Brand visibility
When you gain access to a site that is happy to publish a post containing a link to your page, you are actually being given access to a wider range of potential clients. This is a win-win situation, since publishers are interested in producing content of great quality on a regular basis, which is why many of them allow and actually encourage guest posting. On the other hand, you are getting free advertising, which leads to increased brand visibility and direct traffic in the future.
Brand authority
If a backlink to your page is included in the content which is well-written, researched and original, readers will undoubtedly start thinking of you as an authority in your field. In order to earn this reputation, you need to deliver at least several pieces of content that would make readers interested. Ultimately, with the newly gained trust, your conversion rate is likely to soar.
Competitive edge
As we know, links are public and can’t be hidden. You can use some tools to see what links are pointing to where in order to be able to identify what your competitors are doing. If you know where they’re getting their links from, you might realise that your strategy needs to be adjusted to target the same source to acquire links of your own.
No expiration date
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Unlike advertising on social media platforms, the links don’t have an expiration date. They last and remain strong as long as the page is active. Considering the investment you make in creating great backlinks, it’s safe to say that it’s a very shrewd investment.
Since every business is trying to gain more visibility, improve its brand recognition and authority and gain a better competitive edge, it goes without saying that investing in a link building campaign is a must. Needless to say, it’s best left to professionals who know how to create the right content and choose the right publisher. If you approach this matter lightly and simply believe that you just need to have a link to your page wherever possible, regardless of the quality of the content surrounding it, you won’t get very far with your campaign. However, if you wish for your company to be seen as reputable and authoritative, approach your campaign with care and, chances are, backlinks will pay off.